10 Revelations of Media Revolutions
1.
In
our new age of technology using media for our society’s social growth is
extremely common. It can be anything
from bringing people together through a social networking site or the ability
to research topics on the internet. Many
school systems have been implementing ways in which students can learn by
harnessing the media around them.
·
“…Making them available and affordable to more
people. Books eventually became the first mass-marketed products in history.”
(Campbell,7)
·
“Education has an even more pronounced effect:
Only 43 Percent of those who did not graduate high school have Internet access”
(Campbell,69)
2.
Innovative takes on media are rewarded highly if
they prove to be successful. Facebook
and Twitter are two companies that took advantage of an idea and captured the
population through the ability to connect one to their peers. The Internet provides an unlimited amount of
opportunities for commerce and other services.
·
“MySpace, founded in 2003… That popularity with
teens made it a major site for online advertising” (Campbell,54)
·
“YouTube gave rise to the viral video-a video
that becomes immediately popular by millions sharing it through social media
platforms.” (Campbell,53)
3.
The internet has been one of the largest forms
of global commerce over the past 10 years.
Sites like Amazon, Itunes, Google, and more have all been able to create
a business out of the global connections the internet provides. Other than being a vendor for a product,
these sites use advertisement to create a profit. The more visits something gets on the
internet, the more value it has to advertisers.
·
“ad impressions and click-throughs … provide
advertisers with much more specific data on the number of people who not only
viewed the ad but also showed real interest by clicking on it.” (Campbell,397)
·
“Favorite ads and commercial jingles remain part
of our cultural world for a lifetime, but we detest irritating and repetitive
commercials.” (Campbell, 415)
4.
Digital Gaming is a medium that has also taken
advantage of our society’s growth in technology. Xbox live, computer gaming, and smartphone
games are all recent developments that enable users to create a personal social
network. These small networks allow a
user to connect with friends and interactively play together. Games such as World of Warcraft have had
enormous amounts of players in the millions.
These are all because of media’s ability to connect people that are not
physically together.
·
“The Internet enabled the spread of video games
to converged devices, like tablets, mobile phones, making games more portable,
and creating whole new segments in the gaming industry.” (Campbell, 85)
·
“Xbox LIVE, for example, uses three types of
voice chat that allow players to socialize and strategize,” (Campbell, 94)
5.
The business of advertisement pushes media to
expand. Commercials on websites, videos,
radio broadcasts, and television shows are huge money making ventures. The producers/owners of a popular medium can
sell space to other businesses that would like to get their names
publicized. Adverts satisfy our consumer
culture and sometimes even catch our attention.
·
“In the year 2010 marked a significant moment
for the future of advertising. First, Internet advertising revenue,” (Campbell,
381)
·
“media buyers: people who choose and purchase
the types of media that are best suited to carry a client’s ads” (Campbell,394)
6.
For a medium to survive changes, it needs to
learn to adapt to the new culture. One
major example of this is the ability of newspapers to go from strictly print
supported by ads to a partial digital set up.
Many newspapers have gone bankrupt in the recent years and vanished
however New York Times and competitors have figured out ways to keep making
money while reducing print. The 21st
century media culture is truly a live-and-learn type of development and only
some older mediums have learned to survive in it.
·
“Because of their local monopoly status, many
newspapers were slower than other media to confront the challenges of the Internet”
(Campbell,304)
·
“In 2005, the paper began charging online
readers for access to its editorials and columns” (Campbell,305)
7.
Freedom of speech on the internet is a
controversial topic. People wonder and
test what is legal to say on the internet and what information is illegal and
by which jurisdiction. The major issue
we discussed on this was Julian Assange and his Wikileaks page. He has been a pioneer in testing the waters
of online journalism and story sharing.
There is some agreed upon ground now that as long as it does not
endanger anyone it or risk security, it is legal.
·
“Every news story should… display the attributes
of fiction, of drama. It should have structure and conflict, problem and
denouement, rising and falling action, a beginning, a middle, and an end.” –
Reuven Frank
·
“What is
the moral and social responsibility of journalists, not only for the stories
they report but also for the actual events or issues they are shaping for
millions of people?”(Campbell,493)
8.
Multitasking is a huge myth that was challenged
in the film Digital Nation that we watched in class. Scientists looked into brain function as people
try to switch between topics. The
thought that most people have is that multitasking is a doable task in which
the brain processes multiple thoughts and functions at once. However the study proved that the brain is
switching between these processes. This constant activity results in the loss
of some information. The outcome is that
multitaskers cannot multitask.
·
“The
ability to access many different forms of media in one place is also changing
the ways we engage with and consume media” (Campbell, 13)
·
“However, media multitasking could have other
effects…. Now, with the proliferation of social media,… we can discuss that
program with our friends as we watch” (Campbell, 14)
9.
When you first watch a movie or other form of digital
image it is easy to overlook one of the largest factors in which the producers
make money. Simple product placement of
a few products accounts for much of the production costs and profit. Paying attention to things such as the car
used or even the brand on the T-shirt of an actor can be specifically planned
out before-hand
·
“revenue is earned from the merchandise licensing
and product placements in movies. In the Early Days of television and film,
characters generally used generic products, or product labels weren’t
highlighted in shots” (Campbell,262)
·
“For many critics, product placement has gotten
out of hand. What started out as subtle appearances in realistic settings”
(Campbell, 403)
10.
The ultimate media convergence tool is something
that most of us use every day. It lies
in our pocket and connects us to the internet, news, and all of our
friends. Smartphones dominate the media
culture nowadays because they provide a small mobile platform of connection and
information. The phones themselves are
not what cause them to be as popular as they are. It is the apps and social
networking that proves to be the attractive point of the devices. After the release of Facebook and Youtube,
there was only one way of connecting and it was by computers. There had to be an easier way and the
smartphone was the solution and continues to be.
·
“…we demand access to our media when we want it,
where we want it, and in multiple formats.” (Campbell,59)
·
“Today, media consumption is mobile and flexible…”
(Campbell, 59)
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