Wednesday, December 18, 2013

Week #8: Blogging MEDIA@CULTURE, Chapter 10


This post is due by Tuesday, March 4 @ midnight for full credit. 
Email late posts to rob.williamsATmadriver.com for partial credit.


Read our MEDIA@CULTURE book, assigned chapter(s) above.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.
2. THREE specific pieces of supporting documentation - ideas, concepts, stats, data - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A single PERSONAL story of 3-4 sentences that connects the chapter directly with your own personal media experiences.

4. A SINGLE specific question you have after reading and blogging on ALL chapters of assignment.

Game on,

Dr. W

30 comments:

  1. Chapter 10:

    1. This chapter gives an overview of the publishing industry, specifically the publication of books, as well as showing an evolution that publishers have undergone in order to keep up with technology.

    2. Books have been around for as long as anyone can remember. The first known paper scrolls were made in 2400 B.C.E., they were made from plant reeds along the Nile. During ancient times scribes would have to write out the material that was being put on these scrolls and in books. Not many people could read or write back then, today books can be enjoyed by nearly everyone. In 1453 the first printing press was created by Johannes Gutenberg in Germany, the Bible was one of the first books mass produced by it. From then on out books remained in print format until recently, Amazon was the first to sell online books in 2002 and in 2007 they released the Kindle, an e-reader. The creation of e-books has become a problem for some publishers and libraries because people are no longer in need of their services all the time. Publishers are working to stay in the modern era as well as keeping high standards for the quality of the content of their books.

    3. Books have always been a part of my life, my Grandmother was the town librarian for 55 years and would constantly be bringing books back for her grandchildren to read. Because of this I’ve always been partial to the hard copy of a novel rather than the digital. There is something sentimental to me about holding a book in my hands and turning it’s pages that I don’t get when I use an e-reader.

    4. With e-books becoming so popular, what will happen with the publication of hard copies in the next decade?

    ReplyDelete
  2. Chapter 10:
    1. There is no fear that books are dying, but rather much debate over the best way to distribute books to society and how to keep literature educational and not consumerist.

    2. Books well represent several of the shifts we discuss in class:
    • Johannes Gutenberg made books an analog medium by creating the printing press and spawning centuries of ideas of how to make books cheaper and more accessible to a greater number of people. This was quickly achieved through cheaper paper and other materials, but now the idea of digital books is offering a cheaper and farther reaching means of distribution.
    • Gutenberg also made books a mass medium in his time, but today the digital age is offering more personal and participatory books. There are many genres of books that cater to different classes, ages, and levels of intellect that allow for a personalized reading experience. Also an extreme example of a participatory book is the Alice in Wonderland story available through the iPad that allows the characters in the story to respond to how the tablet is shaken, tilted, and turned.
    • The e-book popularized by Amazon’s Kindle well represents the idea of convergence. On the newest Kindle one can read, watch videos, access the internet, download apps, and listen to music. Aside from e-books television, books and films converge because they utilize one another. Books use television to gain recognition especially through programs like the Oprah Show, and television and films use books to get ideas such as the Harry Potter series and numerous Nicolas Sparks books.

    3. As I child I loved to read any kind of book; picture books, cheesy romance novels, epic fantasies, and historical nonfiction books. But as I got older I lost touch with reading because I became so busy with every other part of teenage life. Now as a college student I am trying to reconnect with that love because I recognize the intellectual benefit that comes with reading as well as the personal enjoyment I get out of it.

    4. If books were to become freely available online as some groups would like to see, could this increase the number of readers in America to above 50%? And if so, is that not the ultimate goal of books; to reach as many people as possible?

    ReplyDelete
  3. Chapter 10:

    1. This chapter gives an overview of the publishing industry, focusing on the publication of books, as well as shows the evolution that publishing companies have been through in order to keep up with the changes in technology.

    2. The first known paper scrolls were made in 2400 B.C.E. and were made from plants along the Nile River. During ancient times, scribes had the job of writing out all of the scrolls and books. Not many people could read or write back then, but today books can be enjoyed by nearly everyone. In 1453, Johannes Gutenberg created the first printing press and the Bible was one of the first books mass produced by it. From then on, books remained in print format until recently. Amazon was the first to sell online books (2002). In 2007, they released the Kindle, an e-reader. The Kindle was a way for people to read books without having to go to leave the comfort of their homes to buy them. The creation of e-books has become quite the problem for some publishers and libraries because people are no longer in need of their services. Publishers are working to stay in the modern era as well as keeping high standards for the quality of content of their books.

    3. Books have always been a part of my life. As a young girl, I was quite the bookworm and spent many days sitting with my mother in silence, buried in a good book. Because of this, I’ve always enjoyed reading hard copies of books rather than digital copies. There is something sentimental about holding a book in my hands that I don’t get when I use an e-reader. E-readers are much more convenient as a college student, however, so I do own one. It is very easy to carry around a Kindle in my backpack or purse rather than carrying a big, heavy book. 


    4. Will the publication of hard copies of books die out eventually, if ever?

    ReplyDelete
  4. Chapter 10:
    1. This chapter focuses on the history of books in general along with its creation in terms of finalizing the print of the stories through publishing, and the instrumental book industry’s developments as well as problems faced in retrospect.

    2. As early civilizations progressed and learned the art of writing, the cultures of people began creating the first prototypes of books back 2400 B.C.E., with Egyptians creating what was known as papyrus (paper) scrolls. A movable way of printed writing was in time thereafter developed in 1453, which was named the printing press, created by Johannes Gutenberg with the Latin Bible being the first manuscript produced. The printing press was instrumental in the highly quantifiable fabrication of books because it helped the assembling of the materials to mesh together individual manufactured goods at a more efficient pace as well as at a reduced cost leading to a more proficient world.
    The modern publishing book industry was set into motion with the inserting of categories brought on by publishers for economic benefits. These variety of classifications comprised trade books, professional books, textbooks (for academic subjects), mass market books (specifically related to substantial current event happenings across the globe), religious books (such as the Bible), reference books (dictionaries, encyclopedias), and university press books. The convergence era of book publishing with other popular media outlets and resources has strengthened over the past century with the ability to transition the read print material into television series or talk shows along with the ability to create massive motion picture movies based upon written storylines with the potential to make high profits with astounding levels of success.
    Audio books have also been instrumental in modern book publishing because you are able to listen to the story being read to you instead of having to have the physical material right in front of you as well as it is easier for people who are illiterate. The latest fashion of publishing reading material is known as e-books, which are digital books that are able to be read online on computers or highly advanced technological devices such as Amazon’s Kindle or Apple’s iPad tablet. There is a very high potential that e-books will take over as the new form of published books because of its current high popularity as well as forecasted future reign. Also, the e-book presents easier access to the product opposed to having to go directly to a bookstore to pick up the physical material. Librarians are having vast amounts of trouble attempting to keep physical books from becoming extinct in the possibility of a short amount of time because they without the product their expertise would no longer be a needed commodity.

    3. As a kid, I was specifically interested in suspenseful, adventurous fantasies, and sports (baseball and baseball) related ones which I read for just fun as well as my own personal pleasure. But today as I have become older, I just read textbooks, books, and novels that I am required. Though, I still do read sports related books because they are one of the passions I have had over the course of my entire life. I find that my life is too busy once you get older to have enough time to consistently read an extensive pleasurable book with school work, a job, and hanging out with friends. Lastly, I have not transitioned to the digital e-book that are read on electronic tablets since they have come into existence as well as received high levels of fame from society. I just like the traditional feel of reading a physically printed publication.

    4. What does the future of printed books hold? Will they remain in existence for a long time while competing with digital e-books or will they falter into an eventual disappearance?

    ReplyDelete
  5. Chapter 10

    1.) The purpose of this chapter is to look at the history and organization of books, though it primarily focuses on their being phased out by digital book formats.

    2.) The first part of the chapter is focused on looking at the history of books, as well as things like papyrus and parchment which are used in their creation. It then moves on to looking at styles and eras of books, such as the illuminated manuscripts of the middle ages with their incredibly fancy lettering, and the rise of pulp fiction stories in the late 1800's. It also looks at the invention of movable block type and the printing press.
    Afterward, it looks into the publishing houses of books, as well as the different types of books (though not different genres, as those are as varied as the stories of history)., such as trade books, reference books, religious books, and paper backs.
    The chapter then moves on to problems and trends in books, such as the rise of audio books and particularly the phasing out of physical hardcopies of books for e-books.
    The chapter then moves on to looking at book banning and censorship, as well as the publishing and distribution systems of modern books, before finishing up with the usual commentary on books effects on democracy.

    3.) I love books. I don't read them as often as I feel I should due to my short attention span, but I dream of writing my own someday- fairy tales and fantasy books, a return to the idealistic roots from whence those stories came, to bring a little bit of light back into the medium after such a long time of cynicism and deconstruction of tropes being the apparent standard. I remember being read to as a child, and reading many books myself as a child, and I personally still keep a wall of books in my bedroom as my own personal library, filled with actual hardcopy books.

    4.) What about the possibility of making hardcopy books “special editions,” in the vein of video games or movies which release boxed sets complete with art books and development journals?

    ReplyDelete
  6. 1. Chapter 10 is about the publishing of books and how it has impacted our society today in such great measures.
    2. “Guttenberg used the principles of moveable type to develop a mechanical printing press.”(250). This was the one of the biggest invention that has happened to our society. This invention allowed all people the ability to get knowledge that the upper class was getting. ”Professional books target various occupational groups and are not intended for the general consumer market.”(354). This allowed publishing to specific people gave a whole new way people bought books, now you have the ability to target certain people in hopes to spread your network in a certain field. “E-books are demonstrating how digital technology can help the oldest mass medium adapt and survive”(362). This is how books have to adapt because of the technology shock to the country. For almost three hundred years this has been the main supply of information but has technology greatened this sources value has lessened because you can now get the same information faster and easier.
    3. As a kid I was huge into reading, I would read everything from Harry Potter to Sports Illustrated. Now as I have gotten older I haven’t done as much reading for pleasure because of the college workload. I believe over time I will return to reading for enjoyment.
    4. How will books fair if online books don’t take off they way they believe it will.

    ReplyDelete
  7. With the materialization of technology in the digital age, the publishing industry is adapting from their previous process of issuing physical book products.

    Ancient Egyptians were the first to record the written word on paper material, papyrus, “made from plant reeds found along the Nile River.” (348) This practice was adopted by other civilizations such as the Chinese, Babylonians, and Romans. The codex was “the first postmodern book probably produced in the fourth century by Romans.” (349) The codex was pieces of parchment bounded together by wood and covered in leather.
    Johannes Guttenberg created the printing press, which rapidly circulated books such as the bible throughout the world. “Printers gradually reduced the size of books and developed less expensive grades of paper, making books cheaper so more people could afford them.” (350) This permitted the spread of knowledge to all individuals regardless of social standing.
    The publishing industry has made the convergence with the Kindle and e-book. The e-book is “a digital book read on a computer or a digital reading device.” (361)Books are also major influences on Television and Film. They constantly inspire film versions of the book plot line.

    I think I will never want to make the full convergence to digital books. I love to read and nothing beats a hard copy of your favorite book. I hope people publishers recognize that there are individuals who respect the e-book system but also love reading an actual book.

    Will younger generations ever miss out on the advantages of reading a physical book and not a screen?

    ReplyDelete
  8. Chapter ten takes a look into the origins of books, as well as their transition into the digital era. They introduce the history of preserving the written word with the Egyptians use of papyrus, which was adopted by the Greeks and the Romans. Eventually however they made a switch from papyrus to parchment. Parchment was cheaper to produce than papyrus and the Greeks and Romans did not need to have it imported. In addition parchment could be bound into books like we know today verses papyrus, which was only usable as a scroll. In terms of books in the digital age the chapter identifies books relationship with television. Instead of discussing their competing relationship as I had assumed it would, they discussed how television promotes the sales of books. Television does this in a variety of ways ranging from Oprah’s book club to television celebrities writing books themselves. The first major step books took in becoming a digital mass medium was Amazon’s kindle. The kindle was the first platform to allow people to purchase and store a variety of books all through one hand held device. Due to the growing popularity of e-books amazon has leveraged publishers to make books even more inexpensive, adding to the appeal of e-books. “E-books are demonstrating how digital technology can help the oldest mass medium adapt and survive” (362).

    Personally I have attempted to read on e-readers and have not found the experience as satisfying as reading from a book. I recognize that logically it makes sense for me to use an e-reader; the prices of books are more affordable, and they can hold my entire book collection. However when I used the e-book device I found myself missing the tactile experience that comes with a gold old fashion paper book. I hope that I do not see analog form texts go extinct.

    What would we lose if all books could only be accessed digitally?

    ReplyDelete
  9. 1. Chapter 10 gives an overview of the publishing industry and focuses on the publication of books.

    2. A quote from Amazons chief executive circa 2011 really stood out to me in regards to e-books and print books, “we had high hopes that [e-books outselling print books] would happen eventually, but we never imagined it would happen this quickly.” I think this day and age there is a varying range of people reading e-books and paperback books. I personally will use both of them but I found it rather interesting that e-books have already outsold paperback. Its crazy to think how much books have progressed since their creation, mainly going from Egyptian Papyrus to downloadable e-books. The number of book titles in 1778 was only 461 and in the year 2011 as projected by The Library and Book Trade Almanac is 177,126. As shown by the chart on page 354 is that adult books bring in the most revenue at $8.1 billion. For democracy to work we must read, and for that to happen we must have good books written by great authors and publishers.

    3. Books were very important to me when I was little. I was constantly reading Junie B Jones books, or the Magic Tree House series. My mom got me hooked on reading as well as the reading programs instituted in my elementary school. I have tried reading e-books on various kindles and iPads but I don’t find the experience as enjoyable as a paperback book. Even though at the time it seemed like a better idea and more practical to be able to order a book online from amazon and have it download straight to my kindle app I would much rather go to the store and buy a book.

    4. With the current competition between e-books and books, which will come out victorious in the next decade?

    ReplyDelete
  10. 1. Thesis: This chapter outlines the history of books: their creation, evolution, and overall impact on society and culture.

    2. Supporting Examples:

    a. “The social and cultural transformations ushered in by the spread of printing presses and books cannot be overestimated. As historian Elizabeth Einstein has noted, when people could learn for themselves using maps, dictionaries, Bibles, and the writings of others, they could differentiate themselves as individuals; their social identities were no longer solely dependent on what their leaders told them or on the habits of their families, communities, or social class” (350).

    b. “Over time, the wide circulation of books gave many ordinary people the same opportunities to learn that were once available to only a privileged few. However, as societies discovered the power associated with knowledge and the printed word, books were subjected to a variety of censors” (363).

    c. “Yet books and reading have survived the challenge of visual and digital culture. Developments such as digital publishing, word processing, audio books, children’s pictorial literature, and online services have integrated aspects of print and electronic culture into our daily lives” (373).

    3. Personal Story:
    I have read books for most of my life. As a child, my Mom would read me books until I fell asleep every night. But as I grew older, I came to read books by myself. Although I have turned more towards reading online in the last five years or so, I have found myself coming back to print books, as of late. They are convenient, interesting, and generally tend to be quite different from texts that are found online. The level of diversity in material in books, I find, is much higher than on the internet.

    4. Question: What are some of the further effects that books have had on the spread of religions such as Islam, Hinduism, and Christianity?

    ReplyDelete
  11. Chapter 10

    1.This chapter outlines the history of books from 2400 B.C.E. to the present day, and it captures the economic challenges the book industry is facing as books converge with online platforms, discover the digital age and hold a great influence in our society.

    2.The earliest book-like object came in about 1000 B.C.E. from the Chinese made from strips of wood and bamboo. The printing press was invented by Johannes Gutenburg in 1453 in Germany. This machine allowed for mass production of books. (The bible was one of the first books to be mass produced.) Amazon.com was established in 1995 and becomes leader of online book distribution. In 2007, Amazon produced a device to read their e-books on called the Kindle. Not long after in 2010, Apple found success with the iPad which among other things, it is able to act as an e-reader. Ever since the first idea of an e-book was introduced in 1971 by Michael Hart when he made the Declaration of Independence available online, the digital book industry has only continued to rise. In 2012, e-books accounted for 15 percent of all books sold. The digitalization of books is presented as a way to preserve books other than just getting acid-free paper. Amazon’s overall goal with creating digital books and Kindles was to change the book industry from paper volumes to digital files.

    3.I have never read a book online or using a kindle or an iPad, and I do not wish to in the future. When I have time to read books, I enjoy holding an actual book and physically turning the actual pages. I can see how a kindle would be very convienient, and I am sure that it works for many peoples life styles. However, I would prefer to read a book and turn the pages rather than hold a device in front of me and read from a screen.

    4.It seems as though the book industry is looking to go completely digital, would this be possible?

    ReplyDelete
  12. 1.The industry of books, from papyrus used by some of the oldest cultures in human record to now where almost 200,000 different books are being produced each year. The chapter also looks at the publication of books and the new way in which they will be distributed with the technological advances we have today.

    2. “Ever since the ancient Babylonians and Egyptians began experimenting with alphabets some five thousands years ago, people have found ways to preserve their written symbols.” P.348 “Media and Culture”

    Books are not dying out, in fact some would argue that they are more influential than ever. Often times movies and TV shows are based on books and because of the wide net that is cast with these three entertainment powerhouses books are seen heard and read by a far larger audience.

    E-books has become one of the largest indicators for success in the market, because of the relatively cheap cost of E-book’s many novels that would be well out of circulations today are still being published and sent around the world to tablets everywhere.

    3. Stories have always had a huge effect on my life, in many ways I identify with so many different characters I cant help but love all well developed stories. Books on the other hand pose an issue, I have dyslexia which is a reading disorder causing me to misplace letters when I read. Before when I was much younger my mother would read to me so that I would really appreciate the story but when I got to old for that books were eventually replaced with movies. Now that I am older I see the significance in actually reading books and with the new technology that’s out there I can both listen or read a book depending on how I’m feeling and I can continue to hear great stories that move me everyday.

    4. If books where to become freely available online how would the industry adapt? Would there be use for any print copies anymore? And how would publishing companies who have valuable experience with editing do their work?

    ReplyDelete
  13. 1. The book industry has changed through history, most drastically with the invention of the printing press and the e-reader.

    2. The tradition of writing down thoughts and ideas into books began as early as 2400 BCE in Egypt and continued to be used through history in Rome and the Middle Ages. The history of book writing changed course with the invention of the printing press in the 1450s, making printing less expensive and more efficient and increasing literacy and, subsequently, the amount of information available to people. This, along with the industrial revolution, began to increase the number of middle class citizens and publishing houses gained popularity and influence. There are a variety of kids of books aimed at different groups like trade books, made for general consumption, professional books, targeted to specific groups. Of these books you can find religious books, reference books, university press books, and, largely, mass market paperbacks. The convergence of books in the digital age was largely influenced by Amazon.com's invention of the kindle, an e-reader that had a wide variety of books and was easy to carry around. Other companies have followed suit in past years, like Apple's iPad and the Barnes & Noble Nook. This new technology expands the possibilities of what books can be, allowing different media to be added to the book reading experience.

    3. As an English major I spend a lot of time with books. I, personally, cannot stand e-readers or reading texts online. While I understand the convince of it, I think I spend too much time looking at a screen each day and that reading in a hard copy book is a nice break from that. A lot of my life has become digital and I like to think of keeping my reading style more "traditional" as a nice way to take a step back from all that.

    4. Has the shift of books from hard cover to online had an effect on the environment?

    ReplyDelete
  14. 1. Chapter 10 illustrates the historical background of publishing and it's adaption to remain a competitive force in the digital age.

    2. -”But Amazon's bigger objective for the book industry was to transform the entire industry itself, from one based on bound paper volumes to digital files. The introduction of the Kindle in 2007 made Amazon the fastest book delivery system in the world.” pg.370

    - “E-books are demonstrating how digital technology can help the oldest mass medium adapt and survive.” pg.362

    -” The first protomodern book was probably produced in the fourth century by the Romans, who created the codex, a type of book made of sheets of parchment and sewn together aalong the edge, then bound with thin pieces of wood and covered with leather.” pg. 348

    3. As I read this chapter, I greatly related to the section on textbooks. As a college student, I am required to purchase my own textbooks which are necessary for the course material. Because these textbooks tend to be fairly expensive in the book store on campus, I have found myself using such engines as textbooks.com and bigwords.com to buy and rent textbooks at more affordable prices.

    4. Will the future see a rise or decline in public libraries?

    ReplyDelete
  15. 1.) Even though there are other ways to read books, the most popular way still remains to be print.

    2.) "In the 1950s and 1960s cultural forecasters thought that the popularity of television might spell the demise of a healthy book industry, just as they thought television would replace the movie, sound recording, radio, newspaper, and magazine industries. Obviously, this did not happen. In 1950, more than 11,000 new book titles were introduced, and by 2011 publishers were producing over fifteen times that number..." (pg. 347).

    "Since the late 1990s, online booksellers have created an entirely new book distribution system on the Internet. The strength of online sellers lies in their convenience and low prices, and especially their ability to offer backlist titles and the works of less famous authors that even 200,000-volume superstores don't carry on their shelves." (pg 370)

    "Yet books and reading have survived the challenge of visual and digital culture. Developments such as digital publishing, word processing, audio books, children's pictorial literature, and online services have integrated aspects of print and electronic culture into our daily lives." (pg 373).

    3.)I have always been a bookworm ever since I was younger. Luckily, unlike most schools, my school did not ban books. I was able to experience many classics in my childhood that other kids did not. I feel that this has helped me grow as a person and learn lessons from literature and also help me as a writer by seeing these different authors and styles.

    4.) Will we ever see print become obsolete, or will it remain as preeminent as it is today?

    ReplyDelete
  16. 1. Books, what were once just a way of recording information, have developed throughout history to include content about virtually anything a reader could want to read about, keeping the tradition of the written word alive.
    2. The Babylonians, along with the Egyptians were one of the first civilizations to use the written word. They recorded business transactions, government records, some stories, and history on clay tablets.

    Trade books, which include adult trade, juvenile trade, comics, and graphic novels, are one of the most profitable types of books for publishers. These books are aimed at a wide audience and range from Dr. Seuss books to the Harry Potter series to cookbooks and self-help books.

    Naturally, like all mass media, books have converged with the internet. Not only are books sold on the internet, they can be read on portable reading devices, like Kindles, and may even transform into an interactive experience where readers have to do more than flip to the next page.
    3. I have been very affected by the relationship between books and movies throughout my life. I want to see a movie ten times more if I have read the book it is based on than if it is a story I don't know. I guess I am just very interested to see another person's take on a story I read, or just to see the words I read come to life. In addition, if I see a movie that looks interesting is coming out soon that is based on a book, I am very likely to read the book first. For me, a book is usually better than the movie adaptation so I want to experience the story in the best way possible first. That way, I also won't have an existing idea of what the characters look like or the setting before I read the book.
    4. Will serious literary works be published in the future or will publishers only aim to please readers with celebrity biographies and popular fiction?

    ReplyDelete
  17. Chapter 10:

    1. Books seem to be the only topic that we have read in this book so far that don’t seem to have any dread of dying or being pushed out by technology.

    2. Books were first created back when the printing press was first being used and was first created. Paperback books were a great source of analog medium for society to use and consume. As the printing press improved, books were able to be produced and sold for lower prices, while still making a profit. The materials slowly became more affordable, allowing the prices of books to lower even more.
    Books have slowly been switching from analog to digital (this is a shift that we have discussed in class, called the digital shift). With this digital shift, books have also begun to dip into personal and participatory shifts. There are books geared toward all sorts of things; books specifically for all the different classes in college and books for all sorts of specialties that people want to learn and teach themselves about.
    There are many different ways to view, read, and access books today. The most popular way to view books these days is to read them on your iPad, iPhone, Kindle, Nooke, or Tablet. These devices allow you to access what is now known as e-books. You can purchase them just like you do regular books and you own them the rest of your life, or you can just rent them, like a library.

    3. I was read to every night as a child. My favorite books when I was little were picture books and all the Dr. Seuss books (those were my absolute favorite). I always used to have my grandma’s read me the Seuss books before I went to bed. As I got older I drifted away from reading every day and now days I am not a huge fan of it.

    4. What if every book was available online, would that increase the literacy rate in other countries, other than just America? Is there a way to make them available online but they could be free?

    ReplyDelete
  18. Chapter 10

    1) Even though the concept of reading has stayed the same, the way people read and purchase books has changed immensely over time.

    2) In the 1800s the demand books was very high and all sorts of books were being produced. Books such as paperbacks, dime novels, and pulp fiction books were produced to try and save money as the cost of production and printing went up. There are several different types of books such as trade books which were aimed at general readers and were published either hardbound or paperback, professional books which target specific occupational groups but aren’t meant for the general public, or textbooks which are meant for educational purposes. The convergence of books and the digital age resulted in the e-book. The e-book is a digital book read on a computer or a digital reading device such as the Kindle. Most books you could buy in hardcopies you could also buy on your e-book making it possible for people to feel like they are reading, but also keeping up with the current technology.

    3) I personally love reading. When I was young there was no such thing as the Kindle so every book I read was a hard copy in front of me. When the Kindle came out my mom bought me one because she thought that I would enjoy reading better if it was on an electronic screen, but there is something about physically turning the pages of a good book that I didn’t get when reading off the Kindle.

    4) What type of device will we be reading off of after e-books aren’t as popular as they once were?

    ReplyDelete
  19. Chapter 10:

    1. Chapter ten discusses books and the power of print, and the development of the publishing industry.

    2. “As the oldest mass medium, books have a history that stretches back more than four thousand years. There have been improvements along the way- moveable type, the printing press, and the emergence of a publishing industry are important milestones” (347).

    There are many different types of books, ranging from trade books to text-books to professional books. Books differ from paperback to hardcover as well. Other books that have been around for years are religious books such as the bible.

    With the convergence into the digital age, audio books and e-books came into play. “E-books are demonstrating how digital technology can help the oldest mass medium adapt and survive. Distributers, publishers, and bookstores also use digital technology to print books on demand, reviving books that would otherwise go out of print and avoiding the inconveniences of carrying unsold books” (362).

    3. I read a lot as a child, and when I was younger I always read paperback or hardcover books; the convergence into the digital age was just beginning. I have noticed a lot more now how much the digital age is effecting the print age, and personally I find it kind of sad. I always have really enjoyed going to a bookstore and looking at books, but now with the release of tablets and kindles, bookstores are becoming more and more irrelevant.

    4. When will the demise of books put the print industry completely out of business?

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  20. In our modern day, the e-book has proved to be revolutionary for book production, just as the printing press was in the past.
    The first time that books were genuinely able to be mass produced was with the invention of the printing press during the mid-15th century. Prior to this time book production entailed painstaking effort to produce, with the creation of illuminated manuscripts and those lacking illustrations as well. The printing press allowed for the price of books to be greatly reduced as book size and paper grade was changed by printers over time. Cheaper books created a market for Europeans not belonging to the upper and elite classes. This new availability of books gave rise to rates of literacy all across Europe and helped the people of the time develop themselves as individuals. In 1971, Michelle Hart made the first move in the world of e-books by putting the entire U.S. Declaration of Independence online. The concept of an e-book and devices that support this venture is highly popular due to instant access and the reduced price, compared to physical copies of books. E-books are revolutionary as the can include embedded videos, hyperlinks, and dynamic content. In recent years e-books have accounted for more and more of the books sold.
    I love to read, I have for a very long time. The Harry Potter series sparked my interest and love for books. As I’ve grown older and spend more time reading materials for school, reading has begun to take up a huge portion of my time. Often times now when I’m looking to de-stress or relax I find myself gravitating toward Netflix or browsing the internet. While I still love to read, I tend not to read for pleasure as often as I would like.
    As society comes to rely more heavily on e-books/e-readers, what will be in store for the future of libraries?

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  21. Chapter 10
    1. Chapter 10 was about the publishing, and shed the most light on the publication of books.

    2. Books first came in the form of paper scrolls in 2400 BC, and were the work of scribes. Due to the fact that literacy was low during this time, books were only enjoyed by the educated.
    When Johannes Gutenberg developed the printing press in 1453 in Germany, books became more widely available. The first book published this way was the bible, and after that, books continued to come in print form.
    Recently, however, a new reading platform has been developed. Amazon developed the first e-reader in 2007, called the Kindle. The Kindle allowed people to purchase books from the device, store them, and carry them wherever without bulk. E-books also provide a cheaper alternative to print publishing.

    3. My brother, being four years older than me, learned to read much before me. I can remember protesting everyone telling us we were alike so I refused to ever learn to read. But from the first time I picked up a book, I fell in love. Once I start a book, I can’t put it down until I’m done, so it’s safe to say that I love to read.

    4. Will the growing popularity of tablets and e-readers and their cheapness, will print books ever become irrelevant?

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  22. 1.) Chapter 10 is about how the printing and publishing industries have adapted to the changes in technology based on their history and development over time.
    2.) The quote on page 346 about e-books out selling print quicker than expected makes me think of if there will be new ways to read books other than on tablets and other devices. It has taken books over a thousand years to make the transition from paper to a new form, how long can it take ebooks to evolve into something else.

    The timeline of the evolution of the print to electronic is amazing. The fact that a two thousand year print industry has revolutionized in our time period is amazing. It is amazing to see technology change all of the industries around us.

    Looking at the top publishers and how much they make reveals that the publishing industry has more companies involved in ownership than industries such as television or radios industries. I think that this will change when majority of print turns to the internet or tablet sources. It will then be easier for a company to buy out rights instead of having to create more factories to produce the physical copies.

    3.) I am not much of a reader but my step mom always was. She would always be going to Barnes and Noble to pick up new books to read. Once the Kindle came out, she used that all the time. It is so much more convenient than going to the store and purchasing a book that takes up space. Having a digital copy is easier in many ways. I think that more things will change to this including text books for school.
    4.) What will the next major change in the publishing industry be? Will technology end print or expand the industry?

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  23. 1. Chapter 10 is about the publication of books as a medium and how not only books have evolved but the publishing of the books themselves has also evolved.

    2. The book itself progressed from basic papyrus in ancient Egypt and bamboo in China to codex and manuscripts. Johannes Gutenberg invented the printing press in 1453 which allowed for much quicker production of text and a much wider dispersal of ideas from text. Publishing becomes an essential part of the book industry as demand for rapidly growing medium increases. In the 1800’s publishing houses promoted and produced books for sale. Modern publishing created categories of books to efficiently market them to appropriate consumer tastes. The convergence of books with other mediums resulted in audio books, television and film adaptations of books, and e-books. E-books have resulted in a digitized production and publishing of books, which is cheaper than ever and a way that has made books more convenient to consumers, meaning greater relevance.

    3. I think that aesthetically I much rather prefer a printed copy of a book to an e-book. I really like the idea of being able to go back to a book I never finished or never started because it sits on my shelf. Also too I think that I have an egotistical pleasure in showing off all the books that I have read, as if to say that I’m somewhat intelligent.

    4. Will printed books be a remnant of a better time because of digital publishing?

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  24. 1) Books have gone through different eras of styles via different mediums.
    2) The first book was printed on newspaper paper. Now, books are available through e-books like the kindle, the iPad, or other tablets and sources to books online. Books are available through different mediums, whether it is wood, block, paper, or digitally online. Furthermore, we don’t even have to read books now! We can listen to them through audio books! Books are available through different genres as well. Novels have many different genres. They can include mystery, action, adventure, sports, or other genres of the matter that also exist. Besides novels, different genres of books are also accessible. Textbooks, reference books, and even comic books are some examples of the following. Books have a wide range of obtainability through different mediums of paper and online books, as well as, genres available from books.
    3) Books do not affect my life in a major way. In my free time, I usually read magazines or the news. When I read a book, I read a fictional or nonfictional book that is required by the academic class I am currently enrolled in.
    4) Will books become more digitally popular like newspapers and e-books dominate hard copies of books?

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  25. Way to take the e-book look, REV colleagues.

    In class, we read -

    Dr. Rob

    ReplyDelete
  26. 1. This chapter talks about the history of books as medium and how books are changing for the future
    2.
    a. With the invention of the printing press by Gutenberg in 1453 helped books be able to be mass-produced. The first book that was mass-produced was The Bible.
    b. As the world has gone digital so have books with the introduction of e-books and e-readers. This has enabled an easier and cheaper way for people to get a hold and continue reading books.
    c. However books have still made themselves relevant in the digital world today. They have become transformed into movies and television shows. Some examples of these are Game of Thrones and Lord of the Rings and every Nicholas Sparks book ever written.
    3. Ever since I learned to read I’ve been obsessed with reading books. There were times when my parents would have to rip the book out of my hands for still being up reading at 3 am. I stopped reading that much as I grew up but once I got my Kindle Fire three years ago I’ve gone back to staying up late reading. With a bookstore at my fingertips I have read more books on my Kindle than I would ever. Most of the classics are free on the store. If their not free then they are a fraction of what they would cost to buy in print.
    4. I wonder if there will ever be a day where we know longer use printed books?

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  27. 1.) Chapter 10 discusses the publication of books and the ways in which the industry has had to adapt over time.
    2.) The chapter begins with the discussing the chronology of books, beginning as early as 2400 B.C.E. The chapter briefly addresses these early forms of books however, as it spends more time on the mechanisms use to print and create books. Before the printing press, moveable type, used by the Chinese in the 1000 C.E. served as the primary and most efficient means for printing and devising books. By the mid 1400s, the world first printing press had been invented and was turning out texts at a higher rate. Eventually, the printing press grew in popularity, becoming the most common means for printing books. Due to its efficiency, cheap books an novels were able to be turned out by the masses. In effect, dime novels rose to popularity, as cheap paperback novels. Although popular in the mid 1800s, subsequent versions on dime novels later appeared, as they do today, in the form trade books.
    Today, the market for books has drastically changed. With the emergence of technologies like the Kindle and various other e readers, publishing companies have had to adapt to the circumstances.
    3.) I do not use e readers at all. I much prefer the feeling of holding an actual book in my hand, as opposed to reading online or through a screen. I sincerely hope that with the rising popularity of e readers and other digital mediums printed books don't go out of style. It feels as if books are timeless, a media which will never go out of style or lose popularity. Regardless of the technological shifts, I will be reading on actual paper, rather than through a screen.
    4.) It seems like most readers have been sticking to actual books over electronic reading devices. Should e readers become much cheaper and more accessible, could this change?

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  28. Chapter 10
    1. Books are a source of media that has been around for a significantly long time, and even though the way they are produced and read have changed with new technical advancements they stay a key part of our digital world because of the ideas and customs that stand true for all moral living.
    2. -Books are used as a form of teaching customs traditions and ideas that all mankind can follow. The only threat that people are worried about with books is not that people are not reading because of new technology, but the material they are reading is more consumerism than anything else.
    -Because books made in early years are prone to deterioration and damage, technology has helped preserve the lessons learned in great novels of the 19th century and new technology like the iPad and the Kindle help make books infinite in the world.
    -Although books have been talked about becoming extinct and people have been accused in our generation of not reading as much, it has actually been proven that the rise of reading in America has gone up in recent years.
    3. I personally really enjoyed this chapter because I am an English major and am confident to say I value books a lot more than I value most things. I think there is so much a person can take away from a book that can be universally taught, which I find really important. Although I have been opposed to the idea of the Kindle, due to my liking of holding a book and flipping the pages, after reading this chapter I have so piece of mind with the devices. I loved how the chapter did not put down books and almost was routing for them. It was nice to read to say the least.
    4. Will there be a time when there are no such thing as paper made books? Will books eventually all switch over to electronic?

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  29. 1. Books are the source of all media and have been the stepping stone for modern media as we know it today.
    2. The book began as in Egypt when it was written on papyrus leaves and this later turned into bamboo sheets in China. Books can be easily damaged because of the materials so technology has given books a new "life" online that is much easier and attainable. Amazon developed the first e-reader in 2007 and started a revolution of technology that can load hundreds of books into one device.
    3. All my life I have been reading books for pleasure and for school. Most copies have been readable and fairly new, but everyone has encountered books that are so tattered and old that they are unreadable. Until recent years this was the only way to read, but when online books came out it made purchasing and reading books much easier.
    4. Will authors begin to publish books online rather than in paper? And when will this happen?

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  30. Chapter 10:
    1.The chapter talks about the evolution of the book industry and its current mass production.

    2.It begins by mentioning the very first creation of paper out of papyrus by the Pharaohs, who used their papers to send letters and document events rather than writing intellect material. Then, moves on with the creation of the first books by the Chinese. The first mass produced books were the bibles in Europe, and in later years, publishing houses produced almost every genre of a book that is now read. The introduction of the e-book, Amazon's kindle and the iPad, represented a threat to the publishing houses and companies and still does up to this day.

    3.I, personally, am a book lover, and I read many genres, but my favorite is fiction. It was fascinating to read about the creation of paper, as I have visited those places around the Nile in Egypt and saw the materials that they used to make the paper, and I had the pleasure to make a papyrus paper myself. Of course, it took three days to be fully dry and ready for use, and then I had my name written on it in Hieroglyphic.

    4.Of course, the e-book is a great invention of technology, but how is possible that a Kindle reader could have the same pleasure that a paper book reader would have, if they read the same book?

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