This post is due by Tuesday, March 11 @ midnight for full credit.
Email late posts to rob.williamsATmadriver.com for partial credit.
Read our MEDIA@CULTURE book, assigned chapter(s) above.
In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:
1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.
In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:
1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.
2. THREE specific pieces of supporting documentation - ideas, concepts, stats, data - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)
3. A single PERSONAL story of 3-4 sentences that connects the chapter directly with your own personal media experiences.
4. A SINGLE specific question you have after reading and blogging on ALL chapters of assignment.
Game on,
Dr. W
Chapter 11
ReplyDelete1. Advertising, which has been thriving in the digital revolution, has the power to make or break various media as well as dictate the actions of American consumers.
2. Newspapers today are struggling to survive because a large portion of their funding had come from advertising that has moved to the internet. With so many consumers switching to digital media for their news and entertainment, advertisers recognize the need to follow them in order to have their ads be seen as much as possible.
Companies that began as search engines or technology innovators such as Google and Apple are taking on the role as advertising agencies because they too recognize the profits that can be made in that area. Today these companies assist advertisers in evaluating what consumers like, don’t like, and want more of.
The main concern of advertisers is to get their product to remain in the minds of consumers. As situations of underage drinking and smoking become more common due to targeted advertising, people are beginning to question the ethics of advertising. This is also true in areas of cosmetic, clothing, and weight loss ads because those are believed to trigger increased cases of bulimia and anorexia.
3. I agree that targeted advertising online feels a little wrong. It is unsettling when I look for a pair of shoes on a clothing site then within a few hours or less several ads appear on my Facebook for shoes on all kinds of websites. Knowing that everything I am looking at is being tracked and evaluated shows what lengths companies will go to in order to get me to buy and remember their product.
4. How far will advertising companies be able to go in collecting and evaluating consumers personal information before the government will step in to make restrictions?
Chapter 11
ReplyDelete1. Advertising has the power to make or break various media as well as dictate the actions of American consumers and has thrived in this new digital age.
2. Advertising has moved to the Internet, causing newspapers to struggle to survive because a large portion of their funding came from advertising in the past. With so many consumers switching to digital media for their news and entertainment, advertisers recognize the need to follow them in order to be successful. Technology innovators such as Google and Apple recognize that profits can be made in advertising as well, and have expanded themselves to accommodate that. Today, companies like these help advertising companies evaluate the likes, dislikes, and wants of the consumers are. The main goal of advertisers is for their product to be on the minds of the consumers and remain there. As situations of underage drinking and smoking become more common due to targeted advertising, people are beginning to question the ethics of advertising. This is also true of cosmetic, clothing, and weight loss ads because those are believed to trigger increased cases of bulimia and anorexia.
3. Targeted advertising is extremely unnerving to me. I find it to be unsettling when I am shopping for clothes on H&M’s website and then when I go on Facebook or other websites, I see ads for H&M clothing. I think that in theory, it was a good idea, but it has gotten out of control.
4. Where will the advertising business go from here?
Chapter 11:
ReplyDelete1. Chapter 11 discusses advertising and commercial culture and the evolution of the industry.
2. “Advertising has existed since 3000 B.C.E., when shop owners in ancient Babylon lung outdoor signs carved in stone and wood so that the customers could spot their stores”(384). Advertising has been around for a very long time. It takes many different forms, from signs outside a store to pictures in a magazine. “The first American advertising agencies were newspaper space brokers, individuals who purchased space in newspapers and sold it to various merchants” (385).
“Just as a postmodern design phase developed in art and architecture during the 1960s and 1970s, a new design era began to affect advertising at the same time…by the early 1970s, agencies had developed teams or writers and artists, thus granting equal status to images and words in the creative process” (389). Advertising became not only a form of business, but also a form of art. As mentioned above, the use of images in advertising became just as important as the use of words to portray to message.
Advertising is now not only used for business purposes to promote a product or brand, but also to promote ideas. Advertisements for health such as eating disorders or warning under aged kids about drinking have become prominent in todays society. “Lifestyle appeals” have become a driving force in the advertising industry.
3. I am thinking about going into the art side of advertising. I am currently a studio art major, but also want to double major in media studies so that I can potentially work in this field. I have seen how much advertising has grown, and how much of an effect it has on society today. Without even realizing it, so many people are drawn into things from advertisements seen on billboards or in magazines.
4. How will the growth of the advertising industry affect our society?
Chapter 11
ReplyDelete1. With the various methods and media available, there are many different ways for a company to reach their target market, in this chapter we learn about how advertisements have evolved over the years and their importance to society today.
2. The first newspaper ads were published in colonial America in the Boston News-Letter in 1704. Since then there has been a major increase in advertising. Many newspapers and television stations use advertisements to pay for their printing and programming. In 1914 the Federal Trade Commission was established in order to monitor advertising and make sure that it isn’t abused. By 1971 the advertising of tobacco products was banned from television, in 1998 the same ads were prohibited from being put onto billboards. Advertisements are all about persuading consumers into buying a product, because of this they use certain techniques most of which are found within our toolkit. A person can’t go a day without seeing some form of advertisement in their face, whether it’s local or national, on the television or on a flyer, or even in their e-mail. Some ads are things that we’re interested in, while other times they are spam, in fact 85% of all e-mails are spam ads.
3. All of my life I’ve seen advertisements. I grew up with my parents running two seasonal businesses; because of this I’ve seen both sides of advertising at a young age. I remember watching them brainstorm for a commercial, and ask me for help choosing photos for our brochures. Because of this smaller advertisements haven’t been all too annoying for me, however I still can’t stand having to wait though commercials while watching television. The idea that you’re not able to get away from the ads irritates me.
4. Today we see ads being thrown at us everywhere we look; there are even some TVs on gas pumps that force you to watch ads while you pump your gas. Where will advertising go next? Could it become more prominent?
1. Advertising has the ability to control what we as a nation look at through the eyes of different company, which in return leads different companies to either succeed or fail.
ReplyDelete2. “There are two major facets in the relationship among books, television, and film: how can help sell books and how books serve as ideas for TV shows and movies.”(P.360). This started the reply of books into movies. Now this seems like every good movie originated from a in order to make sure that the show or movie isn’t a bust they use sure things which come from books. “E-books are demonstrating how digital technology can help the oldest mass medium adapt and survive.”(P.362). Similar to a lot of what we have read in past chapters this adapt and survive technique is something that every original idea is having to face with the burst of technology. “As we enter the digital age, the book-reading habits of children and adults have become a social concern. After all, books have played an important role not only in spreading the idea of democracy but also in connecting us to new ideas beyond our local experience.”(P.372). There is a real possibility that without reading or any of these functions that there will become a lack of creativity or no way or escaping from the real world into a world of fantasy.
3. I was never someone who was a big reader but I was always into movies. Knowing that movies stemmed from books it showed me that books were just as good as movies. Knowing this I would read a book as fast as I could so I could watch the movie after reading the book. This changed the way I looked at the movies because I would always notice that the movies were never how I pictured it when I saw them, which in return in the best things about books.
4. As a society if books become a thing of the past will Hollywood be effected because of this shift?
Chapter 11
ReplyDelete1.) The purpose of this chapter is to look at the history and nature of advertising, particularly in the modern day since it has changed so greatly.
2.) The first section of the chapter focuses mostly on the history of advertising, particularly its rise in the 1800's with the rise of newspapers, which sold advertising space to support themselves. It takes a look at the infamous snake oils and patent medicines of the time, as well as its criticisms and early regulations.
The second part of the chapter deals with the actual design of advertisements today, as well as the different kinds of organizations responsible for their production and their structure. It looks at client and art management and the measurement of demographics and how to get attention on the product, as well as looking at modern trends such as the use of the internet and social media sites for the production and distribution of ads.
The third section then looks at persuasive techniques used in ads, particularly the use of myths and stories in commercials, and the use of the Association Principle to get people to think about the product more often, as well as product placement in films and TV shows.
The fourth section of the chapter then looks at various issues in advertising, its controversies, and how it is regulated. It looks at the rise of counter-ad agencies which work to undermine advertising culture, and the problem of advertisers targeting children and making a considerable effort to put up their work around schools, particularly the health issues arising from obesity, alcoholism and tobacco use encouraged in young people. The chapter ends with a final section on the relationship between advertising and democracy.
3.) I despise ads. I've always done my best to try and live a quiet life where I could relax and more-or-less ignore the outside world, and the vast majority of ads don't contribute to that effort. Sure, you could say that they might tell me about something I want or have been looking for, but if I really cared enough, I could have found it on my own- or, as my mother always said when I'd forget what I was saying, “If you can't remember, it must not have been very important.”
4.) Does it look like there might be any new, big regulations on advertising any time soon?
1. Advertising plays a huge role in today's economy and corporations are trying to come up with the most successful ways to get their message across, without violating consumers.
ReplyDelete2. Advertising agencies study consumers' behaviors, attitudes, beliefs, and demographics in order to learn what type of advertisement will have the biggest and best influence on them. In recent years, this research has started getting information from the internet, creating consumer profiles based on Google searches and Facebook profiles, so that ads that appear on your computer or smartphone are directed specifically to you.
Product placement has become a major part of advertising recently, a technique that strategically incorporates brand name items in movies, shows, comic books, and video games. While this technique tends to be successful, critics argue that consumers need to be informed of product placement, like they are in Europe, where the letter "P" must appear during commercials to inform the viewer that product placement is occurring.
Some advertisers, in an attempt to boost sales, depict the product they are selling as better than it actually is. This deception could range from Campbell Soup showing a chunkier soup in commercials than is actually being sold to a weight loss company claiming a person lost 70 pounds in only eight weeks. The FTC has recognized this deception and puffery and seeks to ensure that ads portray nothing but the truth.
3. Studies have shown that most people are not that easily influenced by advertising. I agree with this since for me, ads are a nuisance that I consciously try to ignore. When I'm watching TV I usually am doing something else at the same time so that when a commercial comes on I don't have to watch and can instead read a book or text my friends. However, more subtle forms of advertising, like product placement, do impact me, even if subconsciously. While seeing Coca Cola on American Idol doesn't make me want to go by a Coke, it may make me more likely to buy Coke than Pepsi if I need to in the future, since I have seen it in more places.
4. How will advertising techniques transform along with today's media revolution?
Chapter 11:
ReplyDelete1. This chapter focuses on the beginnings of American advertising, the framework of U.S. advertising in the present day, and the persuasive methods in modern publicizing as well as possible ways of regulating the images, words involved in the marketing ploy.
2. The first type of advertising seen was in the form of newspapers. Publicizing’s objective was to create a trademark individuality as well as uniqueness to make them stand out as a more beneficial consumer need compared to other merchandise. This decision would create higher demand for a limited supply of an item thus having the opportunity to make a profit by implementing higher costs.
Then starting in the 1960s, ad campaigns transitioned from being focused on slogans to focusing more on the use of photographs as well as upbeat, catchy musical styling’s that catch the attention of a vast majority of viewers. Marketing agencies today focus their research of consumer behavior based upon a variety of areas of interest such as demographics, individual tastes of style, focus groups, and the values as well as lifestyles that are a part of their beliefs, foundation base. Media industries match customers with the specific forms of mass media that they believe will turn out to be the most effective known as saturation advertising. Internet related companies such as Google, Bing, Facebook, Twitter, and Apple are implementing advertisements of all kinds onto the margins of their Web page (viral marketing) to garner the attention of consumers as well as have them form an impression of the products with the possibility of making a purchase before long by publicizing for another company.
There is an array of persuasive procedures used by advertisers to tell the stories of their products that will entice consumers to purchase the merchandise at a moment’s notice. They consist of the practice of using a famous person to draw attention, just one of the guys technique, bandwagon (everybody’s doing it) effect, and the positive association to a popular as well as successful item. Advertising companies will also use the method of product placement to feature their merchandise in mass motion picture films, and on television in the actual program or as an actual commercial. Impractical advertising has been seen consistently in our time in the form of presenting unhealthy body images as well as the promoting of alcohol, other drugs. Lastly, political leaders are setting a bad precedent for the rest of society with their negative advertising campaigns attacking their opponent’s views to gain the upper hand in election voting.
3. I have seen many advertisements throughout my lifetime in terms of on television, on the internet, heard them on the radio, and seen them even in multinational corporations I have shopped at immensely across time. The advertisements that show most often online for me when I am on Facebook, ESPN, and YouTube happen to be related to sports, musical culture, cars, and educational textbooks sites. These topics that show up seem very relevant to my interests, especially sports and music, so I am not at all surprised of their appearance on my screen. Then when I am watching sports on television, I notice a lot of car and electronic communication device commercials during the breaks in the action.
4. Will negative advertising ever be banned or heavily controlled by the government in terms of detrimental health products like alcohol, drug companies using diversion techniques as well as just knocking down your opponent’s views as wrong, and just flat out lying in the general sense?
Thesis:
ReplyDelete- This chapter examines advertising: its history, persuasive methods used in it, regulations, as well as its impact on democratic society.
Supporting Documentation:
- “As U.S advertising became more pervasive, it contributed to major social changes in the twentieth century. First, it significantly influences the transition from a producer-directed to a consumer-driven society…Second, advertising promoted technological advances by showing how new machines, such as vacuum cleaners, washing machines, and cars, could improve daily life. Third, advertising encouraged economic growth by increasing sales” (387-388)
- “While freedom of speech refers to the right to express thoughts, beliefs, and opinions in the abstract marketplace of ideas, commercial speech is about the right to circulate goods, services, and images in the concrete marketplace of products” (405).
- “…we should remain critical of what advertising has come to represent: the overemphasis on commercial acquisitions and images of material success, and the disparity between those who can afford to live comfortably in a commercialized society and those who cannot” (415).
Personal Story:
- Although the pervasiveness of advertising is emphasized in this chapter, I am surprised by how frequently I tend to notice symbols for companies and products in everyday life. I particularly notice it when I go grocery shopping. I tend to shop with care and with a goal in mind, because the wide variety of goods, and all the colors and designs can be very overwhelming for me. I also notice advertisements a lot around the Presidential election campaigns. I become very angry with the scorching, childish mudslinging that happens every time I turn on the television. So much so that I turn off the television and elect to ignore it entirely until after the election is over with. The way that advertisements work in regards to election campaigns, particularly, is unproductive, misinforming, and fails to offer a realistic, critical view of any political being discussed. And in that way, I believe that the advertising agencies as they conduct themselves currently are perpetuating a state of ignorance and partisanship in the United States.
Question:
- Does the expense of political advertisements limit the types of people who can run for office, and how does that affect notions of personal economic success in the United States?
Chapter 11:
ReplyDelete1. In the current digital nation, the digital revolution has allowed the world of advertising to thrive and grow, thus making powerful and influential the actions of its viewers, such as the American public.
2. One of the themes you see in advertising today is women being very skinny in all ads targeting women. This type of advertising promotes a very unhealthy image for young women. This wasn’t in the chapter, but I recently read an article about a man who is currently in the process of making and funding for an “average” Barbie to promote a healthy self-image for the growing young population of girls today. I thought this was an amazingly good idea and I would buy this for my daughter, if I end up having one, one day.
Advertising has taken business away from various sources of business. The business that has taken this biggest hit, by far are the newspapers. The majority of the funding newspapers received came from their section of advertising. You used to have to pay to put an ad into the paper. Now you can post ads online, practically free of charge.
With the increased advertising availability being found online, individuals slowly have begun to search for advertising and post advertising using new and modern search engines on the internet. Among these are some of the most common ones we use today, like Google. Big companies work alongside Google to get the most out of advertising and reach the biggest customer base.
3. I think we talked about how Facebook can track and monitor what you look at and purchase online, I find that scary. I don’t exactly know that what that feels like because I don’t have a Facebook, but other cites you visit seem to access this info too and display it on the sides of the page. I don’t like that. I would much rather purchase all that stuff in private. The internet makes your purchases an open book.
4. What will the next step for advertising be with all the technological advancements we are going through today?
1.) Advertising has always been one of largest forms of media influence.
ReplyDelete2.) "Advertising has existed since 3000 B.C.E., when shop owners in ancient Babylon hung outdoor signs carved in stone and wood that customers could spot their stores. Merchants in early Egyptian society hired town criers to walk through the streets, announcing the arrival of ships and listing the goods on board." (pg 384)
"Product companies and ad agencies have become adept in recent years at product placement: strategically placing ads or buying space-in movies, TV shows, comic books, and most recently video games, blogs and music videos-so products appear as part of a story's set environment." (pg 403)
"Although commercialism-through packaging both products and politicians-has generated cultural feedback that is often critical of advertising's pervasiveness, the growth of the industry has not diminished... In 2011 $144 billion was spent on U.S. advertising-up just about 1 percent over 2010." (pg 415)
3.) For me advertising is everything. When trying to raise money or find sponsors for pageants, knowing how to advertise myself right is key. Businesses are not going to give their money to someone who has a sloppily done bio and who does not present themselves well, they want to put their name (and money) on something they would be proud of seeing. Using myself as a walking product has taught me how to advertise to different demographics and how to make the most precise and persuasive arguments of why they should sponsor me.
4.) How will advertisers try to get our attention next, or what extremes will they go to to get us to by their products?
Chapter 11
ReplyDelete1. No matter what progression the world may make in the digital world, there is no doubt that advertising will always been a main and influential source of media.
2.- Newspapers first had ads for consumerism and soon magazines also had ads supplying sale offers. When the Industrial Revolution erupted, this brought about an entire new form of advertising, making bright and elaborate ads for costumers.
- Advertisements are obviously focused around selling the object to the costumers that are viewing it, but also focus on telling the story behind the product and how it was made to attract the customer more. These are some of the techniques used to get people to buy products.
-One technique that is present a lot is when advertisements create a story that start with a conflict and end with the product fixing or resolving that product for it. This is very popular with television ads because the buyer can physically see the results.
3. When I was younger I would always watch the television ads that have the story roll of their product fixing a problem in the info-mercial. I was always so amazed with the product and asked my parents to buy it for me. I finally got them to buy me something off television and when I got it was so disappointed because it hardly worked at all. It was crazy to see how powerful the advertising world can manipulate a person into thinking something can work even when it doesn't. I was so upset.
4. What will be the next big step in advertising?
Chapter 11
ReplyDelete1. Advertisements have always played a large part in our society, but they have taken on a new multi-media life as we've entered the 21st century.
2. Advertising has been used all throughout history, from stone ads outside stores in 3000 BCE to brochures in the 15th century. In 1841 the first advertising agency opened in Boston as the options for nation wide trade increased. Throughout the 19th century ad agencies continued to grow as well as company's interest in advertising their products in magazines and newspapers. This had a large effect on the social changes that occurred, turning a focus towards a consumer driven society and created new markets for products. Of the thousands of ad agencies operating today, there are two groups; mega agencies, which have combined agencies all over the world, and boutique agencies, smaller agencies that focus on a more select number of companies. The emergence of the internet as a major media force has changed the way ad agencies advertise, purchasing space and exposure in search engine sites like Google and Yahoo as well as social media sites. The way ads are directed at people has changed as well now that agencies can advertise specific products to specific people, knowing what they are interested in. Ads us multiple persuasive techniques, like famous-person testimonial, using people like Tiger Woods endorsing products, plain-folks pitch, and the alternative snob-appeal approach, bandwagon effect, hidden-fear appeal, and irruption advertising, where the point is to annoy the customer enough to get their attention. Ads convince us that our lives would be better if we bought that product, creating a myth that it can change our situations. Product placement has also played a part in this persuasion, making viewers of media associate a product with a certain person, lifestyle, or emotion.
3. As an avid magazine reader, I am always surprised at the amour of ads in magazines, especially women's ones. Magazines like Vogue and Glamour have pages and pages of ads, sometimes before you even get to any content. It also always interests me to see the difference between ads in women's magazines and the ads in magazines like The New Yorker. Although they overlap in some places, it is clear that the intended audience is much different as well as where they place the ads.
4. Is the technique used in newspaper/magazine style advertisements different from the one used online? Do they need to catch the viewer's attention in a different way?
Chapter Eleven discusses the history of advertising as well as its transition into the digital age. The chapter begins by identifying that advertising techniques date back as far as 3000 B.C.E. in ancient Babylon; store owners made sings to keep outside there store advertising there business. They also mentioned businesses hiring “town criers” to vocally spread the word about there business’s throughout a town or city. In America the first advertising agencies worked with newspapers brokering add space. Ads quickly found a place of influence in the newspapers; “while newspapers in the mid—1880’s featured 70 to 75 percent news and editorial material and only 25 to 30 percent advertisements, by the early 1900s more than half the space in daily papers was devoted to advertising” (387). Advertisements aggressive presence “influenced the transition from producer—directed to a consumer—driven society”(387). In addition advertisements also served to promote new technologies. Before the digital era advertisements generally were determined by a slogan. However since advertisements started being used on television ad companies saw the power of the image. In the digital era visuals are used as a primary advertising tool. They later discussed some of the various tactics used by advertising agencies, many of which are in our class’s power tools. They include: testimonial, plain folks, bandwagon, snob appeal, hidden-fear appeal, and irritation advertising. The chapter concludes by discussing people’s relationships with advertisements ultimately concluding that people understand that advertisements are a necessary part in the media experience that people have grown accustom to today.
ReplyDeletePersonally I feel kind of indifferent towards advertising. On my personal computer I have a program called adblock, which prevents me from seeing ads ever while I’m online. I did this because it makes for a more pleasant online experience, however offline I often enjoying creative advertisements in the forms of television commercials or billboards on the way into New York City. Ultimately I have come to the same conclusion as the chapter, I accept advertisements as a necessity.
How would digital media respond to an absence of advertising?
Chapter 11:
ReplyDelete1. In this chapter we see the growth and development of an industry that has transformed societies into consumers through brand name recognition and strong persuasive techniques – the advertising industry.
2. Advertising has been around since 3000 B.C.E., but the first advertisement was placed in a newspaper Boston Newsletter in 1704 featuring land deals. For a while, there was not much need for extravagant advertising because not many products existed that were available to sell because most people produced everything themselves. But in the 1800s, the first advertising agencies were American space brokers. The space brokers would pay for a space in the newspaper and then go on to sell that space to advertisers at a higher price to make a profit. Advertisements only took up about 25% of the newspapers in the 1800s, but they were taking up about half of the newspaper by 1900. Today, the advertising revenue has dropped from $49 billion in 2005 to $22.3 billion in 2014. Since the advertisements help pay for the newspaper, this does not mean that this makes more room for articles; this means they must start making a smaller newspaper. In the 1970s, art and visual design started playing a huge role in advertising. In fact, it played as significant a role as words. Agencies would form teams of writers and artists to produce advertisements. Viral marketing is a method used by digital media to spread attention to their users, because hopefully they share these short video clips with their friends on the internet. The persuasive techniques discussed in the textbook are very similar to the persuasive techniques we have on our power tools. Product placement is huge advertising technique for companies. Some say it has gotten out of hand, but others think it is a great opportunity for companies.
3. Although sometimes I don’t think I realize the extreme of it, I am always surrounded by advertising. From the stickers on friends’ water bottles to the commercials interrupting the show I am watching, advertising is almost always around. After seeing all of the thought and hard work that goes into an advertisement, they are probably too underappreciated in our society. Many people, including myself, find them annoying most of the time. After seeing behind the scenes of what is put into an advertisement, I have found myself stopping to appreciate them more.
4. What is the next step for the advertising industry? Will they ever find a way of targeting consumers without interrupting or annoying them?
1.) Chapter 11 focuses on the development of advertising over the years and its numerous efforts to market and sell products to its selected audiences.
ReplyDelete2.) Advertising has existed for thousands of years- beginning in ancient Babylon around 3000 B.C.E. when shopkeepers carved signs to market their stores. More recently however, has been advertising's role in newspapers, magazines, television and radio. Currently, advertisements appear in nearly all forms of entertainment news and social media. To begin this piece chronologically, the chapter discusses the face of advertisements both before and after the 1800s. Although early advertisements needed little elaboration, they often appeared plainly in newspapers and local shops. National advertising did not catch on until the 1850s. Although plain and simple, 18th century advertising saw the birth of space brokers, "individuals who purchased space in newspapers and sold it to various merchants". Continuing into the next century, brokers and agencies alike flourished with the development of new media capable of containing advertisements. "By the end of the 1800s, patent medicines and department stores accounted for half the revenues taken in by ad agencies... such ads ensured the financial survival of numerous magazines."p.387 With newer media came the shift in the packaging of products by advertisers- some upfront and others subliminal. Subliminal advertisements, largely popular in the 1950s, became a popular method for product placement during both television commercials and shows. Although the method reportedly has no more effect than regular ads, the practice was banned by the late 50s. Today, instead of subliminal advertisements, consumers must deal with a different sort of advertising. With the digital shift has come the age of popups, spam and cookies. Now more than ever ad agencies are able to target their consumers better than ever. Although free services like adblock may allow one to avoid the majority of pesky online ads, one is still constantly bombarded by ads on the daily, as if a normal and expected piece to everyday life.
3.) I personally hate commercials with a passion,. It doesn't matter to me what or how the product is being advertised- the idea makes me ill. Much of digest comes from the physical and emotional aspect of the act. When I used to watch television, my eyes would glaze over at the screen and I would be left to consume dozens of advertisements- all of which were telling me to define my life with material goods or services. Since I stopped watching television I have been unable to watch commercials in the same way. Now I am both intrigued and disgusted by commercials and I have grown genuinely concerned for both current and future generations of watchers. In my opinion, advertising is far too significant in our society and too deeply rooted in our culture. There are few things more disgusting to me than the thought of defining one's self by material good, services or brand names.
4.) Although subliminal advertising was banned in 1958, what are some instances of ad agencies pushing the limits on this method?
1. Advertising is one of the largest forms of media influence.
ReplyDelete2. Advertising has been used all throughout history, from the first newspaper ad in the 1700’s to iAd created by Apple in 2010. Up until the mid 1800’s there was no need for ad’s in the paper because there were ad’s on posters and handbills. By mid 1800’s most if not all magazines contained ad’s. The first American advertising agencies were newspaper space brokers. The space brokers would pay for a space in newspapers and sold it to various merchants. The impact that advertising had on newspapers cannot be understated. The most recent recession hit the newspapers the worst with their expected revenue to decline from $49 billion in 2005 to $22.3 billion by 2014.
3. As an avid magazine reader the ad’s are key. Advertisements in the magazines always pop out at you and grab your attention. However in other places like Facebook I find that the ad’s there are bad. I don’t ever look at them, nor if I did would it make me want to click on it. I don’t like how Facebook can see what your doing and recommend things that best suit your interests.
4. Where are advertisements headed next?
The digital age has prompted a successful evolution in advertising which has left lasting effects on society.
ReplyDeleteThe first advertising agencies began in the 1850’s as the railroad began the transcontinental connection from the east and west coast and marketed national consumer goods. “The first American advertising agencies were newspaper space brokers,” (385) people who would purchase ad space and sell to other merchants. N. W. Ayer & Son was the first ad agency, opened in 1869 in Philadelphia. It also utilized newspaper and magazine space. Slogans were used to format the “shape and pitch” (389) of most American ads, until the evolution of visual design and online advertising. Online advertising targets individual consumers and creates a distinctive profile for the customer, it also incorporates social networking to gain more access to the individual.
I’m noticing, on YouTube especially, an increase in advertisements throughout the site. It’s usually on prior to videos and on the sides of each webpage. Even though it does offer a skip option after 5 seconds, it still can get annoying to have to click out of each commercial or wait to watch the content I would like to see.
What new techniques will advertisers use to capture consumers attentions and information?
1.) The focus of chapter 11 is the ways that companies can advertise and reach the consumer through different mediums.
ReplyDelete2.) Subliminal advertising which is when an ad appears in a few frames of an entire movie or short video where the viewer is not able to solely see this ad. This type of advertising is illegal and was used by Coca-Cola to attract consumers to want their product without them making the choice by themselves. Subliminal messages were officially made illegal in 1958.
Newer types of advertisements are typically sent out as viral marketing. This is a method that has a message about the company through an enjoyable short video that is hoped to be spread by viewers. This is usually popular in commercials during the Superbowl in which companies have a short time to get the audiences attention. Viral marketing when done successfully will gain a large audience for generally low cost.
Another method of advertising that is beneficial to more than just the company is endorsements and famous person testimonials. Companies use athletes or celebrities to promote their product through a commercial or stickers. This is how many athletes make money and testimonials help many sports have a sustainable income for top athletes.
3.) In my opinion famous person testimonials are a beneficial way to advertise instead of paying for ad space. It gives a person who achieved something important a way to make money and benefits the company through that person’s fanbase. This is very popular in extreme sports where no one is paid a salary through a team but rely on sponsorships and endorsements to make a living. Endorsements and athlete sponsorship gives companies a face image in certain sports and can attract a lot of business.
4.) What ways will companies in the future attract viewers through a more personalized media culture?
Chapter 11
ReplyDelete1) Advertising is the way companies put their product in the eyes of the public in a way that people are convinced into buying the product being advertised.
2) By the mid-1980’s MTV had come up with unique techniques that caught the eye of many American teenagers at the time. They used techniques such as rapid edits, creative camera angles, compressed narratives and staged performances. The most recent effect on visual design in advertising is the Internet and devices such as computers, smart phones, and portable media players. Ads started to become more simple and concise for ads and logos had to appear clearly on the small screens of smart phones. The earliest forms of online advertising were called banner ads, which would appear on the top or side of web pages. Later other forms of online advertising emerged including pop-ups, video ads, and interstitials, which create new screen window as a user clicks open a new Web page. Also, e-mail ads, know as spam, became very popular. Another extremely popular form of advertisement is known as product placement. Product placement is when a company places their product in a set that is already telling a story, such as in a movie or a video game. It is also becoming popular for products to be placed in blogs, music videos and TV shows.
3) I see advertising everywhere. When I am watching a YouTube video there are ads at the beginning of the videos. I also see advertising on TV, on billboards on the highway, on cereal boxes, on the table in Alliot. It’s everywhere. Advertising is the only way companies are able to show off their product. Companies find ways to put these ads in places where we can’t ignore it and are forced to look at it, such as in YouTube videos. They play before your video starts and you can’t skip the ad until a certain amount of time passes by. It is the company’s way of making sure you see it.
4) Since advertising is obviously never going to disappear, how can/will it advance even further than it already has?
Chapter 11 discusses advertising and the way that this industry has had to adapt in accordance with new forms of mass media.
ReplyDeleteAdvertising has been in existence for thousands of years, beginning in 3,000 B.C.E., where Babylonian shop owners would hang signs of carved stone and wood to attract customers. In the mid-1800s magazines contained advertisements mainly for land sales, transportation announcements, and “runaways”, or slaves that had left their masters. Today advertisement has become a part of everyday life, presenting itself to consumers via TV, radio, newspaper, magazine, and the internet. By transcending to the “third screen” we now literally carry advertisements with us as games that we play on our smartphones and tablets present ands and these devices allow connectivity to the internet. Advertising has become more personally than ever before by using the internet to its utmost advantage. Cookies are able to give advertisers specific information about those who visit a certain web site. With the implementation of advertising on social media, advertisers now seemingly have to do less work than ever before. Facebook has created sponsored stories, when a user clicks “like” they share this content with their friends, without companies having to do much advertising work. Today companies that advertise online are able to get the more intimate information about consumers than ever before with doing very little work.
I’ve definitely noticed ads becoming more intrusive on the internet. When I first began really going online the only advertisements I notices were bars at the top of a web page. Now when I go on YouTube I have to watch a commercial before I can actually access the content I want, ads are incorporated into my Facebook newsfeed, and most recently ad posts present themselves on my Tumblr dashboard. Use of the internet now seems very deceiving to me. While it seems to be very personal, as you choose what you want to access and it is a very solitary experience using the Internet. However, at these times where you feel like you’re checking out of reality, whatever you do is being monitored and being collected as data for advertising companies.
Where will the line be drawn when society feels that it is being too closely monitored by advertising companies? Will this day ever come?
Chapter 11:
ReplyDelete1. Chapter 11 discusses advertising and how it influences the commercial culture.
2. Advertising has been around since 3000 B.C.E. and first started when shop owners in Babylon hung signs outside their stores that they carved in stone and wood to make their stores visible to customers. The next big shift in advertising came when advertising agencies first popped up. These agencies were considered space brokers for newspapers, who purchased space in the newspapers and sold it. Advertising today has shifted more to visual design, with the influences of MTV, who showed rapid edits, creative camera angles, compressed narratives, and staged performances. Video ads soon infiltrated television with prominent performers. Advertising agencies are also very popular today, with the two large categories being mega-agencies (provide a full range of services including advertising, public relations, and operating radio and TV production studios) and boutique agencies (offer personal services).
3. Advertising has always caught my eye, and I’ve always been interested in the marketing aspects of business. I like that it requires creativity and you work to attract customers to your brand or service.
4. What new advancements can be made to advertisements? How will technology influence this?
Chapter 11:
ReplyDelete1. The advertising business has remained a heavy influence on current and past generations, and continues to thrive in the new digital-age culturally, economically, and socially.
2. “As the Internet draws people's attention away from traditional mass media, leading advertisers are moving more of their ad campaigns and budget dollars to digital media.” pg 397
“In 2011, $144 billion was spent on U.S advertising—up just about 1 percent over 2010.” pg 415
“One study revealed that before 1988 fewer than 1 percent of teens under age eighteen smoked Camels. After the ad blitz, however, 33 percent of this age group preferred Camels.” pg 408
3. To me, ads are one of the most annoying things in the world. I often listen to music on Spotify, and after every couple of songs, an ad will randomly play and it drives me nuts. Of course Spotify offers the ability to not receive ads by upgrading to their Premium option for $9.99 a month, but I refuse to purchase it. Also, in an attempt to avoid ads, I had an ad blocker installed through Google Chrome which, for example, allows to me watch any YouTube video without advertisements or commercials. It's awesome! So bottom line, I hate ads, but according to our reading, they make our world go 'round, right?
4. Will the integration of advertisement's in most aspects of our lives ever lessen?
1) Chapter 11 discusses the different strategies of advertisement as they evolved over time.
ReplyDelete2) Advertising was not always included in magazines, television and places of entertainment. Pamphlets, billboards and other means of advertising also took place. Pieces of paper with advertising that were hung in windows and place in other places that were easily accessible to customers. The advertising business began to reach into entertainment business. Many different advertisements began to be seen in newspapers and magazines. When the radio and television began to become popular, advertisement began to be seen more and more. Even movies advertise other movies with trailers before. Now, advertising business is much sneaker and subtle. Movies and television contain advertising with the product smartly placed into the entertainment. Cars are a good example of subtle product placement in entertainment.
3) I make subconscious decisions everyday on products I buy due to advertisement of the products. I choose Coke instead of Pepsi because I saw a commercial with a polar bear seeming to play football with a Coke bottle as the football. I may choose a brand of chip because I saw an athlete that I like participate in a commercial. Both examples would pop up in my subconscious and I would unknowingly choose these products for these reasons.
4) Will advertising become as big of a part of other entertainment as it did with the newspapers?
Like almost everything else in our culture the digital revolution has had a tremendous effect on advertising and marketing, but unlike most media the adaptation was a seamless one and advertising has thrived of late.
ReplyDeleteBecause of the huge influence the digital revolution has made on advertising much of the traditional outlets for advertising has suffered without the money that advertising brings.
With the digital revolution opening more opportunities for provocative ad space boutique agencies have seen a large increase in use. The U.S. consumer’s agency has less than 50 agents yet counts K-mart, Gap’s athleta brand, and Anheuser-Busch among their clients.
“Paid search advertising has become the dominant format of web advertising. Even though their original mission was to provide impartial search results, search sites such as Google, Yahoo! And (now) Bing have quietly morphed into advertising companies, selling sponsored links associated with search terms and distributing online ads to affiliated web pages.”
The digital revolution has changed how the world works in so many ways its almost inconceivable to think of a world without our amenities. At first I was very wary of how targeted advertising worked and began to take myself complete off all forms of social media because of it. but of late I have realized that you cant fight without the knowledge to do so and I know nothing about computers, so I began to slightly embrace the new age and in some ways when advertisements come up they help me in my search.
At what point can we expect restrictions on the extent of the targeting, marketing companies watch so much data it almost makes you feel less than human.
1. This chapter is all about advertising and how it has changed with the digital movement we have become a part of.
ReplyDelete2.
a. Advertising is everywhere in the world today. They range from commercial ads on TV to ads on the side of the web pages we browse on to the billboards we drive by as we listen to ads on the radio. There is even advertising used in movies and TV shows by using product placement to sell their product.
b. Advertising and marketing has started to take over TV and the Internet. These ads have started to become more personalized as technology has expanded.
c. Advertising to teens can be very profitable. We can see this through the advertising campaign used by Camel Cigarettes. Their market share hold when from less than 1% to over 33% in one year with their marketing and advertising techniques.
3. As advertising has expanded across every medium that has become popular we have started to see people reactions to them, both negative and the positive. People are buying more because of these ads however as technology continues to change we know have the power to skip or completely remove advertisements from our view. Watching TV on a DVR or Netflix where you can either fast-forward commercials or have they removed entirely can do this. This choice has spread to the Internet as well. These days you can simply press a skip button on ads after a few seconds. These options are giving the consumers even more buying power. Not only can they choose what to buy but also now they can choose what ads if any they want to watch.
4. Will there ever be a technological shift that wipes out the advertising industry, as we know it?
Excellent work here, colleagues! - Dr W
ReplyDeleteCh. 11
ReplyDelete1. This chapter discusses commercial culture and it's evolution though the digital age.
2. The first newspaper ad was in a Boston newspaper in 1704. This was the beginning of the advertising world that we know today. The first full-service ad agency was N.W. Ayer & Son and it was located in Philadelphia. This shows the beginning of an entirely knew industry that that US had never seen before. Today, there are ad agencies everywhere you find businesses. In 2010, Apple came out with iAd for all their iPads. This just shows how far advertising has come. Companies are now controlling their own channels to show ads.
3. I was in my Senior seminar class this past semester and my group decided to do a waffle cart on Church Street and various other places. We had to make our entire business plan, including plenty of marketing. We created business cards, made a Facebook page, Twitter account, and "purchased space in the burlington press." I learned a great deal about advertising from the many people we interviewed in the food cart business.
4. Where does advertising go from here? How personalized will ads on personal computers be?
Chapter 11:
ReplyDelete1.Advertising has always been a great cultural and societal influential and effective type of media.
2.Since the early ages, advertising had captured the attention of customers and brought them to shop. Ancient Babylonians used carved stones and wood as signs for their shops, as well as the voices of criers calling customers in to see the goods. Now, advertising surrounds the customers and is placed in almost everywhere that an eye could spot. Be it TV shows, magazines, blogs, movies, or even comic books, it usually contains advertising. This mass spread of advertisement is causing disturbance to the families because it reaches out to the kids, who would be affected and influenced by the ads because of how pleasant the ads usually are.
3.I dislike the fact that advertising is almost everywhere and how influential it is. I actually started smoking thanks to the elegant man in the fancy black suit in a Davidoff ad in a magazine, at the age of fourteen. What is funny is that when I searched the word Davidoff to spell it correctly I found their official website, and I wanted to see what they would have in a website. It read "Please enter your birth date. Why? You must be over 18 to enter", and yet their cigarettes are advertised everywhere.
4.How far could advertising go to sell a product? Isn't targeting underage people, objectifying women and marketing products through sex enough?