10 Media Revelations
1. Digital technology and media
are increasing in use and have big effects on peoples day to day lives. Our
generation relies on technology. From computers to other mobile devises such as
phones or tablets, much of our day to day life is spent utilizing these
devices. Kids spend 50 hours a week on
technology. While our generation for the most part views technology as a
positive advancement, researchers question technological advancements,
scrambling to see if it does more harm than good and vice versa.
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“Convergence of
media content and technology has forever changed our relationship with media.
Today, media consumption is mobile and flexible; we don’t have to miss out on
media content just because we weren't home in time to catch a show, didn’t find a
book at the bookstore, or forgot to buy the newspaper yesterday” (Campbell,
59).
- “Although
some media depictions may worsen social problems, research has seldom
demonstrated that the media directly cause our society’s major afflictions…For
instance, when a middle-school student shoots a fellow student over designer
clothing, should society blame the ad that glamorized clothes and the network
that carried the ad?” (Campbell, 16).
2. Often times people are
spotted multitasking; surfing the web while talking on the phone and looking
over homework. Most multitaskers think of themselves as relatively skilled at
it, but in reality most multitaskers are bad at multitasking. It is proven the
drunk driving is safer than texting and driving, which says a lot about
multitasking.
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- “The ability to
access many different forms of media in one place is also changing the ways we
engage with and consume media. In the past, we read newspapers in print,
watched TV on our televisions, and played video games on a console. Today, we
are able to do all of those things on a computer, tablet, or smartphone, making
it easy- and very tempting- to multitask” (Campbell, 13).
- “Teenagers were
among the first to gravitate to IM and chat rooms, developing multitasking
skills so they could IM multiple friends simultaneously, and discover that
sometimes it was easier talking with friends online than face to face”
(Campbell, 51).
3. Technology doesn’t isolate
people, but instead gives people a new way to be intimate. Through different
social media, online gaming and other forms of media like Second Life, people
are able to communicate with others who they may have never seen before in real
life. Technology gives people the chance to connect around the world, and form
long distance relationships. It allows
you to create your own online persona.
“Although
new technologies can isolate people or encourage them to chase their personal
agendas, as modernists warned, new technologies can also draw people together
to advance causes or to solve community problems or to discuss politics on
radio talk shows, on Facebook, or on smartphones” (Campbell, 30).
- "Virtual
communities often crop up around online video games and fantasy sports leagues.
Indeed, players may get to know each other through games without ever meeting
in person" (Campbell, 94).
4. We have entered the age of
technological advancement and convergence. News medias such as newspapers seem
to be taking a downward spiral towards extinction unfortunately, but some such
as the New York Times, one of Americas most prestigious newspapers, continues
to produce print despite most peoples doubts in print in the age of technology
and convergence.
“Publishers
and journalists today face worrisome issues, such as the decline in newspaper
readership and the failure of many papers to attract younger readers. However,
other problems persist as newspapers continue to converge with the Internet and
grapple with the future of digital news” (Campbell, 301).
“Remarkably,
while the United States continues to experience declines in newspaper
readership and advertising dollars, many other nations-where Internet news is
still emerging- have experienced increases” (Campbell, 301).
5. Today's society is focused on
being “liked” by the Internet and social media world. Its all about getting
likes on your Facebook profile picture or retweets on your twitter updates.
“Likes” are a social currency, the more you get, the more you are noticed, and
the more you are noticed on the Internet, the more likely you are to actually
make a career out of your Internet excursions. People have been able to make
it big on websites like YouTube, where they are able to post videos for the
world to view.
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“Platforms that
enable the interactive Web by engaging users to participate in, comment on, and
create content as a means of communicating with their social graph, other
users, and the public” (Campbell, 52).
-
“Some blogs have
developed into popular news and culture sites, such as the Huffington Post, TechCrunch, Mashable!, Gawker, Engadget, HotAir,
ThinkProgress, and TPMMuckraker” (Campbell, 53).
“ Just as a postmodern design
phase developed in art and architecture during the 1960s and 1970s, a new
design era began to affect advertising at the same time” (Campbell, 389).
“ Most recently, the
Internet and multimedia devices, such as computers, mobile phones, and portable
media players, have had a significant impact on visual design in advertising”
(Campbell, 390).
7. The advertising industry is
ever growing, with the birth of technology, the Internet and social media.
Websites such as Facebook are now filled with advertisements especially
targeted at your likes. Online advertising has grown and expanded greatly. Millions
of dollars are dropped on television advertisements and commercials as well.
“Social media, such as Facebook, Twitter, and Foursquare,
provide a wealth of data for advertisers to mine. These sites and apps create
an unprecedented public display of likes, dislikes, locations, and other
personal information. And advertisers are using such information to further
refine their ability to send targeted ads that might interest users” (Campbell,
398).
“Internet ads offer many advantages to advertisers, compared
to ads in traditional media outlets like newspapers, magazines, radio, or
television. Perhaps the biggest advantage-and potentially the most disturbing
part for citizens-is that marketers can develop consumer profiles that direct
targeted ads to specific Web site visitors” (Campbell, 397).
8. Advertisers use an array of techniques to target their
audiences. From using famous people to sell a product, to using plain, every
day folks that others can relate too, advertisers have several different
techniques. Different angles are used for different products, and some
techniques are more effective than others. In each case, the advertiser is
trying to convince their audience of something, and by using a certain
advertising technique; they are hoping to enhance the believability of what
they are advertising.
“ One of the most frequently used advertising approaches is
the famous-person testimonial, in which a product is endorsed by a well-known person…Another
technique, the plain-folks pitch, associates a product with simplicity”
(Campbell, 399).
9. Pacing is an important principle in media. The pacing of a television show or commercial is key in getting the point across. American television moves at thirty frames per second, and Hollywood films move at twenty-four frames per second. The conscious brain processes eight frames per second.
10. What you post on the Internet is not always kept private. You may think that the picture you post on Facebook is only being viewed by your friends, but if you search your name on google, that picture could pop up. Thinking about this from a much more serious perspective, websites like WikiLeaks have released what people thought was top secret information for the world to view. Videos such as "Collateral Murder," have been released by WikiLeaks, which was never meant to be shown to the public.
"WikiLeaks gained notoriety for its release of thousands of United States diplomatic cables and other sensitive documents beginning in 2010" (Campbell, 53).
"In the simplest terms, the right to privacy addresses a person's right to be left alone, without his our her name, image, or daily activities becoming public property" (Campbell, 557).
https://wikileaks.org
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