1) Rise of Media
Convergence
The media convergence has become a
large part of the media revolution and is the reason for many devices we use
today, such as smartphones. “We may be
on the go, but now we aren’t disconnected from the mass media- we take it with
us” (Campbell, 44). Media convergence
consists of the convergence of journalism into newspaper as well as the digital
sites on the Internet like the Huffington
Post or any number of blogs that exist today. The break through of blogs
has “become part of the information and opinion culture of the Web, giving
regular people and citizen reporters a forum for their ideas and view”
(Campbell, 53). The convergence of media
could be the rise and primary purpose of the media revolution due to the
ability of media accessing people in many more options and quicker routes.
2) Changing the role
of gaming
Gaming has begun to take on a
whole new world than just gaming and using it for pure relaxation. The new trend of digital gaming to create an
entire new life for oneself in order to either escape the life which that
person lives, or enjoy a break from their normal life. This idea of anew world extends from those
who like to play world of war craft all the way to those that create and own a
fantasy football team. The fantasy
football players “a more detached, managerial perspective on the game” rather
than playing a video based on football (Campbell, 66). These second life games are also used in the
business world by allowing the workers to work from home and see each other
digitally through online characters, which they create. The role playing games
“require users to play through an avatar of their own design” (Campbell, 86).
3) The Importance
of Music
Music
played a large role in the development of teenagers and their part in
society. This media revolution has
changed and shaped the culture of America for centuries due to its ups and
downs of the music being produced and the audiences that it is reaching. At a point in time, Little Richard’s dress was
“blurring the boundary between masculinity and femininity” (Campbell, 131). The always-changing culture of the music from
Classical, Jazz, Rock, Pop and even rap has changed the culture of America and
shocked the foundation multiple times. The
music has created problem and also brought people and the nation together
depending on the situation and crises that was current and being sung or played
about. Music is also used in many
advertisements, like the Budweiser commercial, in order to make the viewer
think a certain way and touch the limbic brain while watching the commercial. “Through the raw, nihilistic singles and
violent performances, the sex pistols revolutionized the idea of what rock and
roll could be” (Campbell, 138)
4) Television and
Cable’s affect on the population
Televisions
and cable have a similar effect that music has and how it has shaped and
changed the culture of the country. The
television is responsible for what people watch and what they are interested in
through what they see instead of listen to.
This change from radio and music to watching television is known as an
epistemological shift in media revolutions.
Television shows like Sesame Street they make a difference in our life
because it has been “teaching children their letters and numbers for more than
forty years” (Campbell, 217). The
television controls what we are interested in and controls what we learn, and
watch on a daily basis. “Domestic
comedies… reflect the social and cultural issues of the time in which the show
is set” (Campbell, 211). The television
shows has to do with the life we live and what we are, or want to be.
5) Advertising
Sneakiness
Advertising
is a very important media revolution because it is not as straight forward as
the movies and televisions when they persuade an individual to pay attention to
something. Obviously the companies want
you be interested in their product and they try to sway you to buy it, but how
many times do you really see something right away and go out and buy within the
minute you saw an advertisement for it.
Not very often is the answer, because it stays in your subconscious
until you desire the product and choose that specific company over another due
to their advertisement. Advertisers are
even sneaky about the method they use on your subconscious in order to make you
think about the product. Advertisements
use many of the persuasive strategies like “bandwagon effect, points out in
exaggerated claims that everyone is using a particular product” (Campbell,
400). “Famous Person Testimonials…
Gabrielle Douglas, gold medal winner in gymnastics in 2012 summer Olympics,
appeared on a special edition box of Kellogg’s Corn Flakes” (Campbell, 399).
6) Public Relations
Public relations are another
area of the media revolution that is very much alive and thriving, but lives in
the subconscious of many people. Yes, it
is evident that you notice when a company holds a charity event or an
individual donates an amount of money to a charity. However, it is often unnoticed that it makes
you really think about how you picture the company or group doing this good
deed. Many celebrities have public
relation advisors while companies have person or even a sector for the public
relations department. For example, “JP
Morgan organizes the JPMorgan Chase Corporate Challenge each year, a series of
road races that raise money for several non-for-profit organizations around the
world”, which leads you believe that this company is good-hearted and serves
the community (Campbell, 435). Public
relations importance is a simple as the statement that, “in politics, image has
replaced action” (Campbell, 445).
7) Media Effects
The final
media revolution can tie all of the others together if the media effects within
the media revolution we are undergoing.
The media effects contain the changes in our everyday media and show us
what they all do to our culture. In this
segment, we see that survey research is a large piece of what is being chosen
to be reported, televised, made into movies, etc. The survey research is the idea of
“collecting and measuring of data taken from a group of residents” (Campbell,
529). This research helps the experts
and reporters choose what they be focusing on in order gain more viewers,
memberships, and interest in their programs and what they should put into their
advertisements. “Research is formalized
curiosity. It is poking and prying with a purpose” (Campbell, 526).
8) The Personal Shift
is the Reasons for More Subjective Media
The
personal shift is the idea that technology and media has moved from the masses,
such as newspapers and television stations into a more personal and
participatory aspect. Thanks to the
social media sites, we are now able to use media as a more personal way and
participate as well. The sites allow us
to share our own ideas and ideas, instead of hearing only the objectivity of
news stations. The personal shift causes
us to get more in touch with media, which then leads to more subjective news
stations, blogs, magazines, and many other sources of media and social media. “You. Yes, you. You control the Information Age” (Campbell,
73). “Opinion journalism can be more
honest than objective style journalism, because it doesn’t have to hide its
point of view” (Campbell, 502).
9) The Triune Brain
and Media
Media
Revolutions has taught me that the brain is also intertwined in media with the
three sections of the Reptilian brain, the Limbic brain, and the Neocortex
brain. The Reptilian brain is the fight
and flee brain while the Limbic brain consist of hearing and emotions as the
Neocortex brain consist with the thinking of media. In today’s media, we use all three pats of
the brain to decide what pieces of media mean, our emotional transfer, and our
natural reaction. We use the brain when
we read an article of journalism and break it down by these three brains. We use the Limbic and Neocortex brain for
musicals because they “take a simple story, and tell it in a complicated way”
(Campbell, 249). We also use our Limbic
brain for movies because the movie “appeals to just the more base of emotions”
(Campbell, 249).
10) The Economic
Shift of Media Plays a Role.
The economic shift in media is
the shift from hyper commercialism to corporate commercialism. This shift consists of the larger companies
beginning to take control of the media and use it for their own use. In the earlier years, media was controlled a
local and regional level, but it has transformed into the nation level by large
corporations owning the rights to many large media sources. Large networks like NBC and ABC own stations
on the radio and television, which allow them to commercialize what they
want. A large radio station like Clear
Channel owns “454 stations in 101 cities” (Campbell, 186). “One recent study reported that more than 80
percent of consumers say that TV advertising… has the most impact or influence
on their buying decisions” (Campbell, 222).
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ReplyDeleteSorry the double pictures. I tried to delete them and replace them with the same pictures, but it kept messing it all up for me. I did not want it to have absence of pictures so i figured a duplicate of them would be better than having none at all.
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