1. The
transition of technology from being based on information findings of all sorts
to interactivity as an enormous part of popular culture. Social media is still
growing, but is known currently as a location for consistent societal
communication among friends and family. Types of social media that exist in the
world today include ones such as blogs, content communities, social networking
sites, and virtual societal gaming worlds. YouTube is being seen as a popular
way of gaining fame as seen in the Generation Like film that exhibits
individuals gaining fame from their talents while making a live off from it by
getting interest from sponsors as well as public views online.
"In
less than a decade, a number of different types of social media have evolved,
with multiple platforms for the creation of user-generated content."
(Campbell, page 52)
“Covergence
of media and technology has forever changed our relationship with media. Today,
media consumption is mobile and flexible; we don't have to miss out on media
content just because we weren't home in time to catch a show... We demand
access to media when we want it..." (Campbell, page 59)
2. Video
games can have a profound effect on the decisions in the social life of
adolescents as well as the language learned which they could implement in all
of society. The most controversy is involved with heated video games. A problem
for those video games moving forward is that the parents of young children are
concerned with the extreme violence and graphics imbedded within them. There
reason is because they fear the advertising techniques put forth by businesses
are promoting destruction as well as pushing negative morals toward the young.
Youths can sometimes be susceptible to persuasion by individuals older than
them when they find common grounds in their hobbies of free time because they
could possibly look up to them as a mentor or hero. Addiction is also a
detrimental possibility when dealing with video games that can impact one’s
life as a whole in terms of schoolwork and interaction face to face in person.
“First
amendment protections will not make the rating system for the gaming industry
go away. Parents continue to have legitimate concerns about the games their
children play. Game publishers and retailers understand it is still in their
best interest to respect those concerns even though the ratings cannot be
enforced by law.” (Campbell, page 111)
"Virtual
communities often crop up around online video games and fantasy sports leagues.
Indeed, players may get to know each other through games without ever meeting
in person." (Campbell, page 94)
3. In
the last decade, the new electronic medium of the Web has been praised,
incorporated into their own doings because publishing online with video content
eliminates the cost of printing and distribution. Magazines in today’s world
involve assortments of articles, stories, as well as advertisements, primarily
based on the categories of consumer interests known to be sports, entertainment,
fashion and leisure, business. Some of them are inherently focused on gender
and specific age in other cases. Digital distribution of magazines for reading
on tablet devices in today’s twenty-first century was the biggest factor in
reviving magazine sales following its struggle that occurred during the middle
of the previous century.
“The
general trend away from mass market publications and toward specialty magazines
coincided with radio’s move to specialized formats in the 1950s. With the rise
of television, magazines ultimately reacted the same way radio and movies did:
the adapted” (Campbell, page 329).
“Given
the great diversity in magazine content and ownership, it is hard to offer a
common profile of a successful magazine. However large or small, online or in
print, most magazines deal with the same basic functions: production, content,
ads, and sales” (Campbell, page 336).
“The
biggest strategy for reviving magazine sales is the migration to digital
distribution."(Campbell, page 338)
4. There
is an array of persuasive procedures used by advertisers to tell the stories of
their products that will entice consumers to purchase the merchandise at a
moment’s notice. They consist of the practice of using a famous person to draw
attention, just one of the guys technique, bandwagon (everybody’s doing it) affect,
and the positive association to a popular as well as successful item.
Advertising companies will also use the method of product placement to feature
their merchandise in mass motion picture films, and on television in the actual
program or as an actual commercial. Impractical advertising has been seen
consistently in our time in the form of presenting unhealthy body images as
well as the promoting of alcohol, other drugs. Then there is also Internet
related companies such as Google, Bing, Facebook, Twitter, and Apple are
implementing advertisements of all kinds onto the margins of their Web page
(viral marketing) to garner the attention of consumers as well as have them
form an impression of the products with the possibility of making a purchase
before long by publicizing for another company.
“There
are two major facets in the relationship among books, television, and film: how
can help sell books and how books serve as ideas for TV shows and movies.”(Campbell,
page 360).
"Product
companies and ad agencies have become adept in recent years at product
placement: strategically placing ads or buying space-in movies, TV shows, comic
books, and most recently video games, blogs and music videos-so products appear
as part of a story's set environment." (Campbell, page 403)
Nike
5. Journalists
have to grapple with making difficult decisions in many cases when it comes to
ethical viewpoints that are both in the right. This brings up many issues
because they have to make a choice of reporting information they believe needs
to be released to the public because of one’s right to know or be held in
private for example when it comes to government information that’s related to
national security. Privacy is also a huge deal when it comes to social media
because of the fact that information which is posted online will become public
knowledge and remain in the archives forever no matter the actions you take if attempting
to remove it.
“To
achieve ‘the truth’ or to ‘get the facts,’ journalists routinely straddle a
lone between ‘the public’s right to know’ and a person’s right to privacy.”
(Campbell, page 494)
“Today,
in the digital age, when reporters can gain access to private e-mail messages,
Twitter accounts, and Facebook pages as well as voice mail, such practices raise
serious questions about how far a reporter should go to get information. …
Although journalism’s code of ethics says, ‘the news media must guard against
invading a person’s right to privacy,’ this clashes with another part of the
code: ‘the public’s right to know of events of public importance and interest
is the overriding mission of the mass media.’” (Campbell, page 494)
6.
Excessive uses of technology on a daily
basis can be extremely detrimental to you when you can be obsessed and
distracted from your social life while with friends. The lack of communication
in person without the use of technology is becoming increasingly more difficult
because of individuals greater reliance on technology to interact. Talking
through technology also disrupts the ability to have detailed conversations
because of young people using different forms of language such as letters and
words that are shorter and less time consuming to type.
"Some
critics and educators feel that media multitasking means that we are more
distracted, that we engage less with each type of media we consume, and that we
often pay closer attention to the media we are using than to people immediately
in our presence." (Campbell page 13)
“We
are also increasingly making our media choices on the basis of Facebook,
YouTube, or Twitter recommendations from friends” (Campbell, page 21).
7.
An aesthetic shift is represented in the
ability to access videos online via streaming technology. There used to be just
individual devices that would only cover one purposeful task, but the internet
has converged to evolve its roles to an ever ending amount without having to
switch to different devices to utilize another operation. Continued
advancements in technology will be forthcoming forever. This is demonstrated
through the use of computers, iPhone’s, other smartphones, and tablets.
“With
new technologies allowing access to more media options than ever, mass
audiences are morphing into audience subsets that chase particular lifestyles,
politics, hobbies, and forms of entertainment (Campbell, page 11).”
“The
ability to access many different forms of media in one place is also changing
the ways we engage with and consume media. In the past, we read newspapers in
print, watched TV on out televisions, and played video games on a console.
Today, we are able to do all of those things on a computer, tablet, or
smartphone, making it easy- and very tempting- to multitask.” (Campbell, page 13)
8.
The limbic brain otherwise known as the
emotional and feeling brain pulls at the heart strings of many people across
communities across society. Advertisers take advantage of individuals feeling
by inciting a reaction and attention to their products that normally involve
emotional uplifting music, appealing images, and extremely positive as well as messages.
“This
type of advertising exemplifies the association principle, a persuasive
technique used in most consumer ads that associates a product with a positive
cultural value or image even if it has little connection to the product
(Campbell, page 400).”
"Ad
agencies and product companies often argue that the main purpose of advertising
is to inform consumers about available products in a straightforward way."
(Campbell, page 399)
9.
Free advertising is seen in many cases
across society with interested consumers of a product promoting it on social
media basically free of charge because they do not receive a salary for their
work. The companies only payment to them are sorts of virtual achievement
symbols which does not seem like much, but their true interest in doing this
work is because of their obsession with the product being shared across the web
stream. These actions include tweeting about the merchandise as well as
sharing, liking, and posting statuses in relation to it. This is exemplified in
the film generation like with the young teenage girl doing free advertising for
a new Hunger Games movie.
"Perhaps
the most visible examples of social media are social networking sites like Myspace,
Facebook…, Linkedin, and Google. On these sites, users can create content,
share ideas, and interact with friends." (Campbell, page 54)
“Teams of writers and artists- many of whom regard ads as a commercial art form- make up the nerve center of the advertising business… For digital media, the creative team may develop Web sites, interactive tools, flash games, downloads, and viral marketing- short videos or other content that (marketers hope) quickly gains widespread attention as users share it with friends online, or by word of mouth.” (Campbell, page 394)
10.
Value messages are seen in many ways
across technology. Organizations promote the messages of their products through
public relations as well as other networks to get the word out to the audience
that is perceived to be their main interest group to lay the vast majority of
focus on. However, these messages can be overall good or bad based upon
happenings that unravel across time. In Generation Like we see the young
skateboarding boy was able to get his talents discovered on YouTube and then
started receiving endorsements from companies. His God given gift that he had
started buzzing all across the World Wide Web from person to person through
sharing, retweeting on other forms of media such as Facebook and Twitter. Then
in the Budweiser Puppy Love advertisement we had happiness coming from owning
an animal as well as its ability to keep you in positive mood no matter the
circumstances that occur in your life because of the plethora of amount of warm
fuzzies. Lastly, the film Digital Nation exemplifies the differentiating thoughts
based upon the digital world’s impact on minds functioning that come from
parents, teachers, and students on the entire situation.
“This
type of advertising exemplifies the association principle, a persuasive
technique used in most consumer adds that associates a product with a positive
cultural value or image even if it has little connection to the product . . .
in trying ‘to convince us that there’s an innate relationship between a brand
name and an attitude,’ advertising may associate products with nationalism,
happy families, success at school or work, natural scenery, freedom, or humor.”
(Campbell, page 400)
"An
image... is not simply a trademark, a design, a slogan, or an easily remembered
picture. It is a studiously crafted personality profile of an individual,
institution, corporation, product, or service" (Campbell, page 421).
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