Media Revolutions:
Top 10 Revelations Final Project
Danielle Scott
April 2014
- Revelation One:
- Technology has become a huge source of surveillance of individuals in today’s society. I was aware of this cultural shift to a point but I was not aware to the extent that it was really occurring and the extent that it really could occur. The government can hack your webcam without you knowing it or your phone. Anything you delete on your phone, pictures, texts, etc…, they are never really gone. Google also monitors what you search and what you do online to a high extent. Everything you search is compiled into a profile all about you.
- “The right to privacy addresses a person’s right to be left alone, without his or her name, image, or daily activities becoming public property (Campbell, p. 557).”
- “However, when you use the Internet, whether you are signing up for an email account, shopping online, or even just surfing the Web, you give away personal information-voluntarily or not (Campbell, p. 68).”
- Class documentary, We Steal Secrets:
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- Revelation Two:
- Media convergence is a becoming more and more prominent in today’s society. The current convergence of media onto to many formats such as smart phones, tablets, home computers, laptops, etc… Most all information can find any information can be accessed on any of these devices at any time. Whether you have children who want to watch their favorite movie or TV show, or if you, personally, want to watch your favorite show these devices and this convergence allows you to do this.
- Video clip from class projects for this revelation:
- Frontline → Digital Nation Documentary
- “…new technologies allowing access to more media options than ever, mass audience are morphing into audience subsets that chase particular lifestyles, hobbies, and forms of entertainment…(Campbell, p. 11).”
- “Media convergence involves the technological merging of content across different media channels—the magazine articles, radio programs, songs, TV shows, video games, and movies now available on the Internet through laptops, tablets, and smartphones (Campbell, p. 11).”
- Revelation Three:
- Advertisements and the limbic brain. The limbic brain is the section of the brain that process music, images, and other sources of information like this. Advertising companies chose their music and pictures in their commercials to evoke the warm fuzzies to the viewers. They display images of nostalgia, emotional situations, warm fuzzies, etc… The limbic brain is stimulated when we view these images and videos.
- New Beginnings YouTube Clip from class presentation:
- “Most consumer ads, however, merely create a mood or tell stories about products without revealing much else. A one-page magazine ad, a giant billboard, or a thirty second TV spot gives consumers little information about how a product was made, how much it costs, or how it compares with similar brands (Campbell, p. 399).”
- Advertising companies use these ads to encourage people to jump on the bandwagon. “Bandwagon effect points out in exaggerated claims that everyone is using a particular product (Campbell, p. 400).”
- Class project example of this revelation:
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- Revelation Four:
- Personal shift occurring. Media is shifting from mass to personal and participatory. Media today is much more personal and participatory, more geared toward individuals and their personal tastes and preferences. Take the iPhone 5c for example. This phone allows you to personalize your phone with your preferred color, although the following video seems to claim it does more than just than that. It seems to claim it makes you a colorful person.
- Video clip from class project for this revelation:
- “…having more choice actually makes us more engaged media consumers, because we have to actively choose the media we want to want to consume from the growing list of options (Campbell, p. 14).”
- “More than ever, ordinary citizens are able to participate in, and have an effect on, the stories being told in the media (Campbell, p. 14).”
- Revelation Five:
- The dramatic increase of social media influence and use. There are various forms of social media available today for individuals to use, but the most popular, I would say, is Facebook or Twitter. The current most widely used social media sites is Facebook. People believe that their popularity and social status is based off of the number of likes they get off of profile pictures, posted pictures, and comments in general. The documentary we watched in class, Generation Like, demonstrates this idea and this notion very well.
- Documentary from class, Generation Like:
- “Facebook is now the most popular social media site on the Internet (Campbell, p. 54).”
- “Social media tools have an unprecedented power in our hands to produce and distribute our own media (Campbell, p. 54).”
- Revelation Six:
- The multitaskers who aren’t really good at multitasking. May I start off by saying that this is so me. I multitask constantly. I cannot do homework without the radio playing or having the TV on for background noise. I think that is our generations’ thing. The documentary, Digital Nation demonstrates this possibility quite well. Most Americans multitask at work, school, driving, and home. They seem to do it at all hours of the day. We are all under the impression that it helps us get more done a timely manner. But in reality, we are doing this work more poorly and, on average, it takes us twice as long to do it. Our brain is actually switching between each task being performed. So go ahead. Text and drive. Seems like a good idea right??
- Documentary film from class: Digital Nation:
- “However, media multitasking could have other effect (Campbell, p. 13).” Yet the book never really seems to elaborate on these said other effects.
- “Some critics and educators feel that media multitasking means that we are more distracted, that we engage less with each type of media we consume, and that we often pay closer attention to the media we are using than to people immediately in our presence (Campbell, p. 13).”
- Revelation Seven:
- The increased technology, technological devices, and their prevalence have greatly impacted our daily lives. Most YouTube videos and commercials do not portray the negative side effects of today’s technology, but they do exist. If you look at restaurant situations with a bunch of friends, most all of them are on their phones a majority of the time just them for one reason or another. Or now there are even games people have to play, stacking phones in the middle of the table and whoever looks at their phone first has to pay the bill. I don’t understand why people can’t just not look at their phones for the length of a meal.
- Video presentation from class:
- The Big Mac Theory→ “…this view suggests that people are so addicated to mass-produced media menus that they lose their discriminating taste for finer fare and, much worse, their ability to see and challenge social inequities (Campbell, p. 24).”
- “We may use online social networks because they are both comforting (an easy way to keep up with friends) and innovative (new tools or apps that engage us) (Campbell, p. 25).”
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- Revelation Eight:
- Free advertisement through social media and social networking. Generation Like showcases how we, as consumers, bloggers, and posters allow companies to get free advertisements because of us. We were introduced to this idea that corporate companies get a large amount of free advertisements through social networks like Facebook. Facebook’s “like” button allows for this free advertising to occur. Then the friends of the people who clicked the “like” button click this same button and so on and so forth. Advertising and advertising for large companies and corporations.
- “Facebook grew at an astonishing rate, and by 2012 it had more than one billion active users and was available in more than seventy languages (Campbell, p. 54).”
- “…social media are social networking sites like Myspace, Facebook…on these sites, users can create content, share ideas, and interact with friends (Campbell, p. 54).”
- Class film: Generation Like:
- Revelation Nine:
- Commericals now are becoming more and more strategic and targeted toward specific different types of people. There are apparently formulas that help to perform this; I did not know this until I took this class. This allows companies to determine what will attract someone to buy their products through advertising. Commercials are not just for the enjoyment of the viewers, their aim is to sell their project and that is all.
- GoPro Commercials from class presentations:
- “As U.S. advertising became more pervasive, it contributed to major social changes in the twentieth centuries (Campbell, p. 387).”
- “We should remain critical of what advertising has come to represent… (Campbell, p. 415).”
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- Revelation Ten:
- Journalism and the lack of integrity that it can possess were surprising to me. The violations they often make of first amendment rights amazed me. The length that some journalist go to to get the story amazes me. I know that there are some good journalist who have integrity and do make sure the stories they present are true and as correct as possible. The PageOne documentary we watched in class about the NewYork Times. This documentary does a good job showcasing the pros and cons of journalism. We Steal Secrets also showcases these two sides of journalism as well.
- Class films:
- Page One
- We Steal Secrets
- “Suspicion of press bias comes from two assumptions or beliefs that the public holds about new media (Campbell, p. 491).”
- “Journalism’s code of ethics also warn reporters and editors not to place themselves in positions that produce a conflict of interest… (Campbell, p. 494).”
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