Erica
Kamerzel
Media
Revolutions Project #1
Due 2/12/14
-
Thesis: Honda has a reputation as an
innovative company; therefore, their products are worth buying.
-
How Does This Video Utilize All Three
Parts of the Brain:
o
Neocortex – At the very end of the video, the
words “Honda; The Power of Dreams” are on the screen, forcing your brain to
utilize its ability to recognize and process words.
o
Limbic – Audio: The different sounds of each
invention, the voice of the man whose hands are in the video. No background
music.
o
Limbic – Visual: The changing inventions throughout
the video clip, as well as the transitions between them.
-
Three Shifts:
o
Epistemological Shift – This video is an example of our
world’s shift to image-based ideas and concepts. Note the very minimal amount of words in this
video.
o
Technological Shift – Not only does viewing this clip
require certain technological inventions, i.e. the computer and internet, but
it also shows the technological advances created by Honda over the past 65
years.
o
Aesthetic Shift – This video represents an aesthetic
change through how viewers might be watching the video (i.e. on a computer,
phone, etc.).
-
Five Facts or Claims:
o
Honda
has made something for almost every part of your life.
o
Honda
is an innovative and creative company.
o
Curiousity
is all it takes to create something.
o
Human
hands are capable to creating all sorts of things.
o
It
is very easy for Honda to create successful technological pieces.
-
Three Principles of Media Education:
o
Pacing
§ The quick shifts from invention to invention help represent the
creativity of Honda’s many years of being a successful business
o
Ownership
§ Look at all of these cool inventions we have made. If you support our business, who knows what
we will continue to make in the future?
o
Individual Meaning
§ What sorts of inventions have been made, and could be made in the future,
to appeal to me?
-
Five Persuasive Techniques:
o
Denial - In denial of the negative impact of inventions like
gas-burning cars, lawn mowers, etc., Honda uses this commercial to draw people’s
attention to the positive thought of human progress.
o
Nostalgia – This commercial has viewers look back
on the good part of Honda’s legacy, its many inventions, while electing to
ignore the difficult future of innovation that is coming.
o
Repetition – The hands repeatedly perform some
sort of action in order to create a new object.
o
Card Stacking – This ad is lying by omission. It points out many of the successes, but
fails to show the failed creations over the years.
o
Timing – Much like the pacing of this advertisement,
the timing is important because it helps to show a very large number of Honda’s
inventions in a short period of time.
-
Three Course Themes:
1. This advertisement is detailing the
technological change that we have been talking about so much in this
course. Although Honda is predominantly
a transportation company, it is easy to see that there has been a wide variety
of technology over the last 65 years.
2. The concept of convergence is seen in
the ways in which Honda is showing this clip to the masses.
3. Honda appeals to people through its
selective, but blatantly apparent, appeal to the limbic part of the brain in
this ad. Through the lack of background
music, spoken word, and even color, this commercial appeals to a part of your
brain that is not simply logical.
No comments:
Post a Comment