Project 1: Google Chrome Add

Thesis:

You can use Google Chrome E-mail to connect and have a better relationship with your kids.

Triune Brain:

This video appeals to the rational brain as we read the text and understand the messages he is writing in his emails. This video appeals to the emotional brain by using sound and images with the upbeat piano music, giving the viewer a feeling of inspiration and joy. It also shows the love of a father for his daughter and the stories of her growing up. The commercial appeals to the reptilian brain by showing images of family and connecting to the brain's natural instinct to mate and reproduce.

3 Shift/Trends

1) Epistemological Shift: This shift is shown with the use of images and videos instead of the written word. 

1) Economic Shift - The video is on YouTube which is owned by Google, the same company this commercial is promoting and is often seen as a commercial before other youtube videos. 

2) Aesthetic shift - the ability to watch this video not just on a computer but on mobile divides, like iPhones and tablets. 

5 "Facts"

1) Google chrome can help us connect with people.

2) E-mail can help fathers build their relationship with their children.

3) You can show your love for your children using e-mail.

4) Documenting your child's life will make you a better father.

5) People can choose what to do with the internet.

3 Principles

1) This commercial uses the value messages, implying that you can use Google Chrome to be a good father and connect with your daughter.

2) It also uses emotional transfer because it shows a father's love for his daughter and how he sees her as she is growing up. Especially when he writes about her being in the hospital, the commercial makes the viewer understand his emotions and fear.

3) Finally, this uses individual meaning. Although it is about a specific family, the message is about how media can have a positive effect on the way we connect with each other and brings us closer. This goes against what many people believe, that the rise in digital media is making us less connected and more isolated.

5 Persuasive Techniques:

The first technique I noticed is the plain folks, showing a simple person, Daniel Lee, who is talking to his daughter one on one as she does everyday child activities like learning to ski and getting sick. The second, and I believe most effective technique used, is the warm fuzzies, showing an adorable child laughing and smiling. The music and the images are example of the timing technique, using upbeat music and images to make us feel happy and emotionally connected with the child. This video also uses the nostalgia technique, reminding the viewer to either their own childhood and relationship with their parents or their children when they were young. Finally, this uses the bandwagon technique, implying that if you are not using Google Chrome you are missing out on a special relationship with your child.

3 Course Themes

This commercial illustrates the way that technology has completely changed the way we connect with each other. Instead of writing letters, we are writing e-mails, instead of printing photos for scrapbooks, we are uploading them to the internet, and instead of writing in personal journals, people are uploading their experiences to the internet through blogs or e-mails like Daniel.