Thesis:
Digital media gadgets provide wide ranges of
electronic functioning from the comfort and convenience of your own vehicle
with navigation that helps you plan your activities throughout the day with no
trouble. The car is highly equipped with new technology.
Triune Brain:
The stream of decision making focused on the
thinking pattern of the neocortex brain
makes one dig deeper to discover whether you can actually live a life of
leisure with no stress, regrets that comes along from accessing modes of
communication through a built-in electronic tablet. The high beat of the music
makes the limbic (feeling) brain
happy with appealing images, a positive attitude on the road to success as the
man gets ready for a date/outing with a loved one. The good mood of the song in
the background plainly mentions and seems to fit perfectly with the events
taking place in the short story as it is stated “two hearts beat as one” and
then “pick you up at seven in for heaven…this is what I’m living for” foreshadows
the encounter to come with the women seeing another couple next to her outside
the airport entrance being reunited. The
reptilian (instinctual) brain provided mating between the man and woman
resulting in excitement on both parts to spend romantic time together on the
memorable beach setting overlooking the scenery. The buying of the flowers and
the drive as well as meeting at the airport represented the embrace and care
shared for one another. The man wanted
to make a good impression on her after arriving back from a trip.
3 Shifts/Trends:
The site of where I had gone to find this commercial
at any time instead of waiting for it to possibly show up on the television is
related to an epistemological shift.
For what an epistemological shift is known as which is being an image rather
than words completely aligns and characterizes YouTube because it
overwhelmingly consists of videos with images along with speaking or music
singing. The Website has primarily no written out words on the screen excluding
lyrics or translations of different languages. An aesthetic shift is represented in the ability to access videos
online via streaming technology. There used to be just individual devices that
would only cover one purposeful task, but the internet has converged to evolve
its roles to an ever ending amount without having to switch to different
devices to utilize another operation. Continued advancements in technology will
be forthcoming forever. A cultural shift
is seen is seen in the played video because the YouTube as well as other media forums
holds the rights to everything posted. So in that case advertisements appear off
to the side of the page based on past patterns of things you look up seen in your
history data section, other pages visited, consistent main interests, and hobbies.
5 “Facts”:
The car commercial claims that if you by the new
Audi A3 Sportback you will be more prepared for daily activities and
happenings. Then there is the positive mood and enjoyment of life that comes
along with it. Another is that you will have a greater ability to deal with
unexpected responsibilities that you potentially will be faced with. Finding
destination locations are easier with the built-in electronic tablet location
right at your fingertips for convenience when you are in a rush to meet a loved
one. Owning Audis leads to perfect relationships bringing couples together
because of the comfort, online communication you are provided with, leading to
more time to spend together.
3 Principles:
The value messages
of this commercial present, that if you are a young man, then your romantic
relationships will be improved with the help of the new Audi 3 Sportback. The
technique of individual meaning used
in this commercial is focused on the demographic of young men in the early
stages of adulthood because of their desire to start a family with a happy
lifestyle likely appealing to their minds while experiencing this scene play
out in front of their eyes. The emotional
transfer happening as a result of this commercial is happiness, hope,
positivity when it comes to the impact the experiences transpiring throughout
with the opportunity for all to live a bright, welcoming lifestyle full of
enjoyment and fulfillment of set out ideals. The upbeat, inspiring music
experienced in the advertisement played a crucial role in the emotional state felt
and relate-ability many individuals could likely make in association to the short
story.
5 Persuasive Techniques:
In the commercial there is a sense of a symbol used when the Audi vehicle
drives by you can see the logo symbol consistently as well as the slogan at the
end they use “Audi A3. Way Ahead.” This means the company is doing the best to
persuade the customers that the new innovation is beneficial and worth the cost
of purchasing to advance your way of life by becoming more familiar with the
digital technology encompassed in the vehicle. It also illustrates plain folks because the man and woman
featured are just normal individuals with working jobs being able to afford and
utilize the technology shown. Repetition
is heard in the video with the statement “two hearts beat as one” being
mentioned multiple times, placing a strong emphasis on a couple becoming one
complete person when in deep love together, turning into one ultimate
individual. Warm fuzzies seen with
the man buying flowers before picking up the woman at the airport, giving her a
hug, holding hands in the car, and going to the beach together to conclude the
day. They were very romantic decisions made by the guy to show his care,
wanting to be by her side, and that he had missed her from being away. The
commercial presents timing to its
viewers through fast paced music with a great beat, rhythm, and style to jam
out to that will put all people in a cheerful mood to have a good time with
close friends and /or family.
3 Course Themes:
This car commercial demonstrates the idea that our
lives are fulfilled with the company of people we care about as well as
strengthening our bonds with them through meaningful gifts, being there when
needed, and trips to memorable as well as breathtaking locations. Life is made simply
easier with fewer possible forgetful misunderstandings from the assistance of built-in
electronic tablets which strengthens networks with important individuals who
are very much a part of support system that keep you grounded, true to
yourself. Music provides people an outlet from reality, just to relax on your
own from soothing music that can bring up your spirits when you are having a
bad day as well as put you in a good mindset before coming home to those you
care dearly about.
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