Wednesday, February 12, 2014

Nathan Hetrick- Project #1, New Audi A3 Sportback 2013 Commercial


Thesis:
Digital media gadgets provide wide ranges of electronic functioning from the comfort and convenience of your own vehicle with navigation that helps you plan your activities throughout the day with no trouble. The car is highly equipped with new technology.

Triune Brain:
The stream of decision making focused on the thinking pattern of the neocortex brain makes one dig deeper to discover whether you can actually live a life of leisure with no stress, regrets that comes along from accessing modes of communication through a built-in electronic tablet. The high beat of the music makes the limbic (feeling) brain happy with appealing images, a positive attitude on the road to success as the man gets ready for a date/outing with a loved one. The good mood of the song in the background plainly mentions and seems to fit perfectly with the events taking place in the short story as it is stated “two hearts beat as one” and then “pick you up at seven in for heaven…this is what I’m living for” foreshadows the encounter to come with the women seeing another couple next to her outside the airport entrance being reunited. The reptilian (instinctual) brain provided mating between the man and woman resulting in excitement on both parts to spend romantic time together on the memorable beach setting overlooking the scenery. The buying of the flowers and the drive as well as meeting at the airport represented the embrace and care shared for one another.  The man wanted to make a good impression on her after arriving back from a trip.

3 Shifts/Trends:
The site of where I had gone to find this commercial at any time instead of waiting for it to possibly show up on the television is related to an epistemological shift. For what an epistemological shift is known as which is being an image rather than words completely aligns and characterizes YouTube because it overwhelmingly consists of videos with images along with speaking or music singing. The Website has primarily no written out words on the screen excluding lyrics or translations of different languages. An aesthetic shift is represented in the ability to access videos online via streaming technology. There used to be just individual devices that would only cover one purposeful task, but the internet has converged to evolve its roles to an ever ending amount without having to switch to different devices to utilize another operation. Continued advancements in technology will be forthcoming forever. A cultural shift is seen is seen in the played video because the YouTube as well as other media forums holds the rights to everything posted. So in that case advertisements appear off to the side of the page based on past patterns of things you look up seen in your history data section, other pages visited, consistent main interests, and hobbies.

5 “Facts”:
The car commercial claims that if you by the new Audi A3 Sportback you will be more prepared for daily activities and happenings. Then there is the positive mood and enjoyment of life that comes along with it. Another is that you will have a greater ability to deal with unexpected responsibilities that you potentially will be faced with. Finding destination locations are easier with the built-in electronic tablet location right at your fingertips for convenience when you are in a rush to meet a loved one. Owning Audis leads to perfect relationships bringing couples together because of the comfort, online communication you are provided with, leading to more time to spend together.

3 Principles:
The value messages of this commercial present, that if you are a young man, then your romantic relationships will be improved with the help of the new Audi 3 Sportback. The technique of individual meaning used in this commercial is focused on the demographic of young men in the early stages of adulthood because of their desire to start a family with a happy lifestyle likely appealing to their minds while experiencing this scene play out in front of their eyes. The emotional transfer happening as a result of this commercial is happiness, hope, positivity when it comes to the impact the experiences transpiring throughout with the opportunity for all to live a bright, welcoming lifestyle full of enjoyment and fulfillment of set out ideals. The upbeat, inspiring music experienced in the advertisement played a crucial role in the emotional state felt and relate-ability many individuals could likely make in association to the short story.

5 Persuasive Techniques:
In the commercial there is a sense of a symbol used when the Audi vehicle drives by you can see the logo symbol consistently as well as the slogan at the end they use “Audi A3. Way Ahead.” This means the company is doing the best to persuade the customers that the new innovation is beneficial and worth the cost of purchasing to advance your way of life by becoming more familiar with the digital technology encompassed in the vehicle. It also illustrates plain folks because the man and woman featured are just normal individuals with working jobs being able to afford and utilize the technology shown. Repetition is heard in the video with the statement “two hearts beat as one” being mentioned multiple times, placing a strong emphasis on a couple becoming one complete person when in deep love together, turning into one ultimate individual. Warm fuzzies seen with the man buying flowers before picking up the woman at the airport, giving her a hug, holding hands in the car, and going to the beach together to conclude the day. They were very romantic decisions made by the guy to show his care, wanting to be by her side, and that he had missed her from being away. The commercial presents timing to its viewers through fast paced music with a great beat, rhythm, and style to jam out to that will put all people in a cheerful mood to have a good time with close friends and /or family.

3 Course Themes:
This car commercial demonstrates the idea that our lives are fulfilled with the company of people we care about as well as strengthening our bonds with them through meaningful gifts, being there when needed, and trips to memorable as well as breathtaking locations. Life is made simply easier with fewer possible forgetful misunderstandings from the assistance of built-in electronic tablets which strengthens networks with important individuals who are very much a part of support system that keep you grounded, true to yourself. Music provides people an outlet from reality, just to relax on your own from soothing music that can bring up your spirits when you are having a bad day as well as put you in a good mindset before coming home to those you care dearly about.  



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