Microsoft Surface

Thesis:

The Microsoft Surface is a great device for everything in your life.

Triune Brain:

·      Limbic- the music playing is upbeat and makes you feel good, also there is a lot to look at like the keyboards and the colors, also seeing the connection of the keyboard to the Surface and hearing the “clicking” noise

·      Reptilian- when you first see the commercial you wonder why people are dancing with the Microsoft Surface and it ignites your fight or flight because it makes you want to do it.

·      Neocortex- isn’t used as much as in this commercial because there isn’t much if any text at all to read until the end when you see that the tablet is called the Surface and it is made by Microsoft.

3 Shifts/Trends:

·      Epistemological- the way in which I found this video is an example of an epistemological shift because I searched for it myself because I wanted to watch videos instead of reading text.

·      Aesthetic- is represented in the ability to access videos online as the convergence of formally separate media platforms.

·      Cultural- nothing is private anymore as we are all under surveillance. However the fact that things that I am interested in are ad’s on the side so I don’t have to search for new things I already have recommendations from ad’s on YouTube.

5 Facts:

·      Everyone’s clicking into the Microsoft Surface.

·      The keyboards come in multiple colors.

·      The colors are stylish and can brighten up your life.

·      The Surface has something for every part of your life.

·      The keyboard is easy to click in to the Surface.

3 Principles:

·      Pacing- this commercial runs at a very fast pace because they have a lot to show you and complex dance moves.

·      Production Technique- plain folk setting looks to be at an office park, the lighting is great to show off the product and the people dancing and the music playing.

·      Emotional Transfer- the music makes you feel good and want to get up and dance with them, you kind of get used to the clicking noise and want to do it yourself.

5 Persuasive Techniques:

·      Bandwagon- here you see everyone from moms to businessmen to teenage girls using the Surface, everyone’s using it.

·      Flattery- Microsoft does a great job of showing off the keyboards and the colors for example the women using the pink keyboard, men using the blue keyboard the businessmen and women using the black keyboard.

·      Plain Folk- the entire commercial is made up of plain folk using the Surface, if they can use it so can you.

·      Repetition- is used with the keyboards clicking into the Surface, repeating this noise is showing you that the Surface is unique and no other tablet makes that nose.

·      Humor- I found humor in the girls dance moves and the choreography for the rest of the commercial.

3 Course Themes:

·      This commercial shows us that technology is advancing in ways, which we are not used to, everyone is used to seeing the Apple iPad but Microsoft used a similar concept and created their own tablet. The Surface is visually appealing because of its sleek design and colorful keyboard attachment. It allows us to multitask and converge all of our favorite apps onto the home screen.